IMARC Group, a leading market research company, has recently releases report titled “India Haircare Market Report by Product Type (Shampoo, Hair Color, Conditioner, Hair Styling Products, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Retailers, and Other), and Region 2024-2032”. The India haircare market size is projected to exhibit a growth rate (CAGR) of 11.60% during 2024-2032.
The India haircare market is expanding rapidly, owing to increasing consumer awareness of personal grooming and rising disposable incomes that allow for the purchase of premium haircare products. Besides this, the growing trend of urbanization has exposed consumers to a variety of haircare products and treatments, thereby accelerating the market. With the advent of social media and digital marketing, there is a significant influence on consumer purchasing decisions, promoting the adoption of various haircare solutions.
Moreover, the influence of international brands and the availability of a wide range of products on retail and online platforms are positively impacting the growth of the India haircare market. In line with this, the increasing occurrence of hair-related issues such as hair fall, dandruff, and scalp problems due to changing lifestyles and environmental factors is also propelling the demand for specialized haircare products.
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India Haircare Market Trends:
Another significant trend in the India haircare market is the shift towards natural and organic products. Furthermore, consumers are becoming increasingly aware of the harmful effects of chemicals and are opting for products with natural ingredients. In addition, technological advancements in product formulation and the introduction of innovative packaging are also key trends shaping the market. Meanwhile, the rising penetration of e-commerce is making haircare products more accessible to consumers in remote areas, thereby expanding the market reach. Apart from this, continuous product innovation and strategic marketing initiatives by leading brands are expected to drive the India haircare market over the forecasted period.
India Haircare Market Segmentation:
Product Type Insights:
- Shampoo
- Hair Color
- Conditioner
- Hair Styling Products
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience Stores
- Online Retailers
- Others
Regional Insights:
- North India
- West and Central India
- South India
- East and Northeast India
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Key Highlights of the Report:
• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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