What comes to mind for most of us is protection and safety of products when thinking about product packaging. At the very least, your product should be able to go through the long logistics chain and reach the end user with its integrity intact. However, product packaging does more than just this primary purpose. In this era of harsh competition in the business arena, product packaging becomes a decisive tool in business branding and product marketing. It also has a significant role in customer experience and business reputation enhancement. All these factors come together to influence consumer decisions, which contributes to sales and business growth. In this article, we explore different ways that effective packaging impacts sales in the cannabis business.
The impact of effective packaging on sales in the cannabis industry
Just like in other industries, effective packaging plays a crucial role in driving sales and profits. Get to know 3 elements of cannabis packaging that can help your business record more sales below:
Consumer appeal
It is in human nature to make judgments based on physical traits, which is true in packaging. For instance, using high end customized boxes that exudes luxury and sophistication can depict that the products contained therein are of high quality. And this can influence a buy decision in customers that value the quality of what they are buying. Likewise, using eco-friendly materials for packaging showcases your brand values and commitment to save the environment. This appeals to the eco-conscious consumer, prompting a purchase decision.
Additionally, in product packaging, first impressions go a long way in attracting the consumer to the product. Packaging your products in interesting design, alluring shapes and attractive colors can be visually appealing to your target consumer. In turn, it grabs the attention of the consumer and also creates an intriguing curiosity about the product inside. This can prompt consumers to try new products to satisfy this curiosity.
Attractive packaging is also crucial in branding. Besides allowing you to stand out from average packaging in your category, it builds brand identity and effectively communicates the brand's message. Your target consumer associates your brand with the product just by seeing a familiar packaging design. This creates brand confidence and trust, which is important in ensuring repeat business.
Another way customer appeal drives sales is through shared unboxing experiences. In the current social media era, unboxing videos are growing in popularity. People are eager to share about the cool things they have discovered. Moreover, more people sharing about your products translate to increased awareness and more sales.
Functionality
Purchasing a product is no longer just an action. For the modern consumer, purchasing a product is more about the experience. They are looking to have a great experience interacting with your brand during and after purchasing your products. Moreover, give them a positive customer experience and you not only benefit from repeat business, but also from free word-of-mouth marketing and potential free social media sharing.
For you to create a positive customer experience, you need to truly understand your customer needs. In addition, aim to deliver value at every customer interaction. Product packaging can help you do this for your cannabis business effectively.
To begin with, you can guarantee a good user experience by making sure your products are delivered to customers in a fresh and tasty condition. Resealable cannabis packaging helps preserve the product's aroma, flavor, and potency. Furthermore, it allows users to conveniently access only the amount they require without opening the entire container.This is especially important in making it easy to use their favorite product on the go.
Another way cannabis packaging can contribute to a positive user experience is using childproofing features in your packaging. While the consumer is responsible for storing their cannabis products safely, it is not always that this is possible. Any cannabis user will appreciate the fact that children in the household can’t open the packaging in case they come across it accidentally. In addition, childproofing shows your commitment to protect children from accidental ingestion. This enhances your brand image and drives brand loyalty among your consumers.
In addition, use your cannabis packaging to provide product information. Your consumers are likely to appreciate the easy access to the information that they need regarding appropriate dosage, allergens warning and ingredients composition among others. Allowing the consumer to comprehend what the products entail prior to consuming inflates transparency and influences informed decisions while at it.
Compliance
Running your cannabis business in compliance with the state laws and regulations is not only important for staying out of trouble with the authorities. It is a tool that you can leverage to strengthen your brand image and reputation.
Effective cannabis packaging puts compliance into consideration. For starters, it ensures childproofing to limit access to products by children and minors. It also avoids using colors and images that market to children. In addition, it observes all the labeling requirements set by the state. This includes displaying the required warnings, providing accurate product information and omitting misleading information.
Ensuring cannabis packaging compliance for your business cements your social responsibility. It shows that the safety of children and minors as well as that of your consumers is something that you hold dearly. This commitment to provide safe cannabis products builds positive reputation among your consumers, leading to increased trust and brand loyalty.
To ensure compliance in your cannabis packaging, it is important to work with a reputable cannabis packaging company. A professional cannabis packaging company understands the importance of packaging in driving sales. They will help you design a custom packaging that ensures safety and compliance while catering to your unique branding needs.
Conclusion
Product packaging surpasses its primary purpose of keeping products safe and intact, spilling to attracting increased sales from target consumers. In the cannabis industry, attractive packaging helps brands standout while also invoking the right emotions that influence a buy decision. It also helps build positive customer experience through enhanced functionality. Lastly, effective packaging in the cannabis landscape includes staying compliant with the state regulations. Incorporating this in your packaging shows that you are committed to offering safe and reputable products, which raises trust and reputation among your customers.
