IMARC Group, a leading market research company, has recently releases report titled “North America Beer Market Report by Product Type (Standard Lager, Premium Lager, Specialty Beer, and Others), Packaging (Glass, PET Bottle, Metal Can, and Others), Production (Macro-Brewery, Micro-Brewery, and Others), Alcohol Content (High, Low, Alcohol Free), Flavour (Unflavoured, Flavoured), Distribution Channel (Supermarkets and Hypermarkets, On-Trades, Specialty Stores, Convenience Stores, and Others), and Country 2024-2032”. The study provides a detailed analysis of the industry, including the North America beer market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the North America Beer Market?

The North America beer market share reached US$ 180.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 269.1 Billion by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032.

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North America Beer Market Growth:

The changing consumer preferences as well as the growing popularity of craft beers are the factors responsible for the growth of the North America beer market. Additionally, the market is propelling owing to the high preference for premium-quality brews with unique flavors, leading to a surge in the number of microbreweries and craft beer brands across the region.

Besides this, the trend towards more health-conscious living has prompted breweries to innovate by producing low-calorie, low-carb, and non-alcoholic beer options, catering to a broader audience seeking healthier lifestyle choices without compromising on social experiences, contributing to the expansion of the market.

North America Beer Market Trends:

Technological advancements in brewing processes, distribution, and marketing strategies are significantly influencing the North America beer market. In addition to this, automation and data analytics are being increasingly adopted to enhance quality control, optimize supply chains, and personalize marketing efforts based on consumer behavior insights, which is acting as another growth-inducing factor.

Furthermore, social media platforms have become pivotal in marketing strategies, allowing brewers to create a more engaging consumer experience with brand storytelling and direct customer interaction, thereby catalyzing the market. Regulatory changes in many areas, which now allow for direct-to-consumer shipping and on-premises sales, have also opened new avenues for revenue. These changes have allowed smaller breweries to expand their market presence and compete more effectively with large beer companies, which is anticipated to drive the North America beer market over the forecasted period.

North America Beer Market Segmentation:

Breakup by Product Type:

• Standard Lager
• Premium Lager
• Specialty Beer
• Others

Breakup by Packaging:

• Glass
• PET Bottle
• Metal Can
• Others

Breakup by Production:

• Macro-Brewery
• Micro-Brewery
• Others

Breakup by Alcohol Content:

• High
• Low
• Alcohol Free

Breakup by Flavour:

• Unflavoured
• Flavoured

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trades
• Specialty Stores
• Convenience Stores
• Others

Breakup by Country:

• United States
• Canada
• Mexico

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Key Highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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