Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) and attract organic traffic. 

Content Marketing: Creating and distributing valuable content to attract and engage a target audience. This includes blogs, videos, infographics, and more. 

Social Media Marketing: Leveraging social media platforms to build brand awareness, engage with customers, and drive website traffic. 

Email Marketing: Using email to communicate with potential and existing customers, promote products, and nurture leads. 

Pay-Per-Click (PPC) Advertising: Running paid advertising campaigns on platforms like Google Ads and social media to drive targeted traffic. 

Affiliate Marketing: Partnering with other businesses or individuals to promote products or services in exchange for a commission on sales. 

Influencer Marketing: Collaborating with influential individuals in your niche to promote your products or services to their followers. 

Content Strategy: Developing a plan for creating, publishing, and managing content across various digital channels. 

Analytics and Data Analysis: Using tools like Google Analytics to track website performance, user behavior, and marketing campaign effectiveness. 

Conversion Rate Optimization (CRO): Improving the user experience and design of your website to increase the percentage of visitors who convert into customers. 

Marketing Automation: Using software to automate repetitive marketing tasks, segment audiences, and deliver personalized content. 

Online Advertising Platforms: Understanding the different online advertising platforms like Google Ads, Facebook Ads, and others, and how to use them effectively.