Search Engine Optimization

Being on the first page of Google results is every brand’s dream. We have the tools and skills to turn this dream into reality for our clients. Rank is at your service to create more traffic, potential customers and sales.

In short, at Rank, the experts in natural referencing – in “SEO”, as we say in the jargon of the trade – deliver the goods. 

Just think about how many times you use Google, Bing, or other search engines to search for an item, find a business, or discover a product.  

Every day, 5.6 billion searches are performed. 

Wouldn't it be great if all searches related to your product resulted in traffic in your direction? 

According to a recent article, 75% of people who search only open the first three results, so your business should be on the first page of results. So, if your website ends up on page 2 or at the bottom of the results, this probably means you are not benefiting from the optimal amount of traffic.  

We are here to change that.

We are experts in our field and the difference with the SEO aspect of our agency is that our goal is to provide you with profitable services, with a good touch of creativity. Success is based on quality data and a well-timed creative approach. We pride ourselves on offering ethical SEO services to drive long-term results for you, the client.

How do we obtain such conclusive results? It's simple: for each client, we go the extra mile and dig even deeper into research and perform even more in-depth analysis to establish the most effective SEO possibilities for your business.  

Our expertise in search engine optimization (SEO) is focused on achieving initial results... as much as on the bottom-line results you are aiming for. 

What is SEO marketing?

SEO (an acronym for search engine optimization) is the process of increasing the amount of free organic traffic to your website from search engines like Google and Bing... SEO helps ensure that your website ranks well in the results pages delivered by search engines for particular keywords.

If you are a hotel in Chicago, for example, you will want your website to appear on the first page of Google results when someone searches for "Chicago Hotel" or "Chicago Hotel."

You may be the best hotel in the area, but if your website isn't on the first page of search results, your potential guests are unlikely to even know your services exist. Worse yet, they'll find your competitors' establishment first, because their website is better optimized than yours.  

In essence, we can say that ranking high in search results is a bit like a sales department operating day and night, every day, which directs potential customers directly to your website, no matter how much time they spend searching.  

In total, more than 200 factors determine how search engine algorithms rank web pages based on specific keywords. These factors can be classified into the following categories:

• Website Content

• Website Architecture

• HTML coding and other code-related factors

• Degree of trust and authority

• Backlinks and brand quotes

How to Use SEO to Increase Your Rankings

Any business can use SEO to its advantage, from law firms to large multinational retailers, neighbourhood coffee shops and plumbing companies. The list is endless!

You may have spent hours reading articles like “10 Foolproof Techniques to Improve Your SEO Results”… Perhaps you have tried to put such tips into practice, but the pieces don't fit together. not all as they should to achieve the desired effect. You're not the only one who's tried.   

Several resourceful entrepreneurs took a chance on digital marketing, trained themselves on the basics of SEO and tried to improve their rankings. However, without the right tools, the right programs and the necessary expertise, a jump into the world of SEO risks making you waste a lot of time going in circles.  

Not only is SEO a highly complex discipline, but businesses of all sizes are now aware of the importance of SEO, which means that the competition is greater than ever to occupy the top ranks. For optimal success in this area, you must turn to specialists. 

SEO techniques have evolved significantly over the past few years due to the continued refinement of search engine algorithms. Previously, SEO services relied mainly on keyword optimization. Today, Google and Bing (among others) now use many more factors to evaluate web pages. Other useful elements for optimization beyond the basic factors are mobile friendliness, web content, technical components and overall user experience.  

Our professional SEO services:

Rank's SEO services are at the cutting edge of current standards and use only ethical and natural SEO techniques to help you increase your visibility, traffic to your site and your ranking in the results. 

Our comprehensive SEO services are fully customizable can be tailored to your business needs and are constantly evolving, allowing us to continue to achieve the best results.  

SEO analysis and strategy development:

The first step towards improving your business ranking in search results. Get a clear picture of your current optimization.  

Before we dive headfirst into optimizing your online presence, Rank's SEO experts conduct a thorough review of your website's weaknesses and strengths. We use the latest SEO programs and cutting-edge SEO knowledge to dive deep into your website's technical infrastructure, off-page and on-page elements, possibilities and recommended fixes.   

Our rigorous analyses look at all aspects of your website to resolve issues that are preventing your website from reaching its full potential. We will also examine traffic losses and define the keywords to target to achieve your objectives.   

We will review your website regularly to help you stay ahead of your competitors and quickly spot new areas of opportunity. The conclusions of our analysis and our development strategy will dictate the course of action to be taken in on-page and off-page SEO.  

Page SEO (technical):

Search engines that don't work like us humans. If you want search engines to find your website quickly, you need to optimize it correctly. On-page SEO involves making optimizations to your website that will help search engines find pages and rank them higher in search results. 

On-page optimization is a mix of set-up activities and ongoing, detailed work. We focus on features that you can control within your website, such as technical elements, content quality and the usability of your site.

Our SEO services for your pages:

• Keyword research

• URL structure analysis

• Updated and rewritten page title tags and meta descriptions  

• Content Review  

• Creating links between pages

• Image optimization

• Page loading speed

• Mobile friendly 

Off-Page SEO (Link Building):

Off-page SEO includes anything that can be done outside of your website that can impact your positioning in search results. This SEO technique allows you to “tell” Google what others think of your site. Creating inbound links (hyperlinks that one website gets from another site) is at the heart of this technique.

Search engines use inbound links as indicators of a website's quality. So if your website has quality links from relevant sources, search engines will consider your content to be of value to people searching and will rank your page accordingly in the results.  

Off-page SEO is essential to any successful SEO strategy. A study of search engine ranking factors from Moz.com reveals that off-site factors are responsible for more than 50% of ranking factors.  

Our off-page SEO service focuses on building inbound links to your website from credible authority sites in your field but goes even further than building inbound links. Other factors for inbound links that we strive to influence include unlinked brand mentions, Google My Business SEO, and online reviews.

Localized SEO Solutions:

Contrary to what you may think, SEO is not just about making your website visible to as many people as possible. When a global audience isn't exactly the target for your products or services, localized SEO solutions will help your business reach people in a specific geographic area.  

But why would you want to restrict your business SEO efforts to a local audience?  

The answer isn't exactly simple. If you're an Ottawa construction company, for example, making your website visible to people looking for a contractor in California may not be helpful or cost-effective. You will probably, however, want your website to be one of the first that people in the Ottawa area visit.

When we consider that at least half of Google searches are for local information and that 88% of local searches on a smartphone result in a visit to the store or a call the same day, the importance of A solid local SEO strategy can make the difference when you want customers to find you quickly.  

Rank uses local SEO techniques to help you reach customers in your immediate area wherever you are, whether in Montreal, New York, Toronto or a small town.

SEO content writing/content marketing strategy:

If you've read blogs or guides dealing with SEO, you've probably seen the famous statement: it's the content that counts. But we're not talking about just any content here. 

The days of texts peppered with repetitions of the same keywords and long tirades to fill and fill each page are over. Using techniques like this now risks earning your website a red flag, courtesy of Google. Search engine algorithms are much more complex than in the past and can separate relevant and valuable content from outdated and useless information.  

Today, SEO aims to engage search engines as much as human readers. Keyword-heavy pages certainly won't provide a positive experience for your current or potential customers.  

Our team of seasoned content marketers, writers and editors have proven expertise in creative writing and digital marketing that will get you noticed quickly. This is essential because SEO can attract all the traffic in the world... But what use will these efforts be if the people who visit your website don't like what they find there? The question needs to be asked.

Our content creation team collaborates with SEO consultants to ensure that every marketing action and piece delivers results, whether it's a meta description, service page, or article. 'A blog.