When people search for products, services, or information online, 27.6% are likely to click the links on the first pages. Therefore, if your website appears on the second page, you will miss out on potential leads since your audience cannot locate you. Given that over 68% of website traffic is from search, search engine optimisation is a priority for most businesses that want to make a statement.
However, improving SEO techniques is only possible with expertise. That is where SEO consultants come in to help businesses advance their digital marketing strategies. Here is a breakdown of why you should hire an SEO consultant and how to do it.
Let us begin with what is an SEO Consultant?
An SEO consultant is an individual who specialises in optimising websites to rank better on search engines. They may be located in Brisbane, Adelaide, Perth or any other city. In addition, they will analyse and optimise your digital content and marketing campaigns to drive more organic traffic to your pages.
Why do you need an SEO Consultant?
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For Expert SEO Services
Improving your SEO strategies in-house is complex without advanced reporting and analytics tools. Furthermore, numerous technical processes affect a business’s visibility to existing and potential customers. Therefore, hiring an SEO expert takes the weight off your mind since they understand how to tune your SEO techniques for transformative results. Some of the top services offered include;
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Auditing website SEO
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Getting backlinks
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Optimising URL structure
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Optimising page speed
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Researching and optimising keywords
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Creating content
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For Professionals to Work on your Site
If you are already an expert in your industry, why not hire SEO experts to help you grow? Partnering with an SEO company provides access to a team of knowledgeable professionals on search engine optimisation. These professionals will tune your site skilfully to create the best campaigns to help your business grow traffic and boost conversions. Besides, these individuals interact with SEO strategies daily and know what works best for your business and to what degree.
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To Drive More Traffic to your Website
An SEO consultant in Brisbane, Adelaide, Perth or any other Australian city is a go-to solution when your website is not driving traffic. A website is the cornerstone of digital marketing campaigns. Customers searching for products and services online should see your business to learn more about your offer. An SEO consultant will analyse your website to realise the areas needing improvement. Then, they will develop a solid SEO plan to improve your ranking on search results. As a result, you reach more people who are open to transact with your business.
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For Constant Campaign Monitoring
After setting up SEO campaigns and running them, the next challenge is monitoring. If you are a small business, you will need help managing customers and following up on the performance of your campaigns. Therefore, consult with SEO specialists to guarantee that your SEO campaigns drive results. Custom reporting gives you a comprehensive overview of your SEO campaigns. Digital marketing agencies will use this data to identify the key drivers behind successful conversions. Then, they will adjust your campaigns to drive more results.
How do you hire the Best SEO Consultant for your Business?
After assessing your SEO needs, the next step is finding a consultant to actualise your goals. With many SEO specialists claiming to be the best, you need to take a definitive approach towards finding the best option. Here are a few things you should do to find the ideal SEO partner.
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Compare Consultants with Proven Results
Once you have a list of the SEO consultants you wish to work with, screen them to check their results. Ask for references from previous clients to see how the SEO consultant helped them grow their businesses. In addition, look for someone more conversant with your business and industry for competitive strategies that rank. This is crucial for finding a consultant who will always provide new ideas for improving your campaigns in the long run.
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Write a Detailed Job Description
A digital marketing agency manages various SEO activities, meaning you should prioritise your goals. Writing a detailed job description tells the SEO consultant what you expect. They may help you with the following;
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Tracking, reporting and analysing web traffic and PPC campaigns
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Researching and analysing competitor sites
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Optimising content for landing pages and search engines.
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Set a Budget that Aligns with the SEO Services
After identifying SEO consultants with proven track records within your industry, find one whose objectives align with your budget. The ideal SEO expert should set their deliverables to your needs and budget. From there, you can increase your budget as your SEO campaigns generate more traffic and boost revenues.
A professional consultant has the resources and tools to transform your SEO campaigns to improve rankings and generate more traffic and high-quality leads. However, you must understand that working with an SEO consultant on a long-term basis is better for continued business support. In addition, SEO takes time to adjust a website's ranking; therefore, avoid schemers promising "instant" results.
