Water Purifier Market Trends, Share, Size, Growth Drivers, and Forecast 2024-2032

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According to the latest report by IMARC Group, titled “Water Purifier Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” provides an extensive analysis of the industry, including water purifier market share, trends, and growth opportunities. The report also covers competitor and regional analysis and the latest advancements in the global market.

The global water purifier market size reached US$ 55.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 108.3 Billion by 2032, exhibiting a growth rate (CAGR) of 8.85% during 2024-2032.

Water Purifier Market Overview:

Water purifiers are devices that remove impurities, contaminants, and harmful substances from water, making it safe for drinking and other uses. These purifiers employ various technologies, including reverse osmosis, ultraviolet filtration, and activated carbon, each with distinct characteristics. Reverse osmosis systems, for example, use a semipermeable membrane to remove ions and larger particles from water, while UV filters use ultraviolet light to kill bacteria and viruses without altering the water's taste or odor. Activated carbon filters effectively remove chlorine and other chemical traces. The working mechanism of these purifiers varies based on the technology but generally involves a series of steps to filter and cleanse water. The properties of water purifiers can include portability, varying filtration capacities, and energy efficiency, tailored to different consumer needs. Their advantages are manifold, ranging from providing access to clean and safe drinking water, which is essential for health, to reducing the reliance on bottled water, thus aiding in environmental conservation.

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Global Water Purifier Market Trends:

The increasing need for potable water and the rising water pollution levels due to untreated wastewater and effluents released from numerous industries represent the primary factors driving the market growth. Besides this, the growing incidences of waterborne diseases have escalated the product demand as water purifiers assist in minimizing the risk of acquiring these diseases. Additionally, governments of various countries are taking favorable initiatives to spread awareness regarding the harmful effects of impure water on human health. Along with this, the rising health consciousness among the masses has accelerated the adoption of water purifiers.

Furthermore, the leading manufacturers are focusing on research and development (R&D) activities to launch innovative product variants equipped with advanced water purification technologies to expand their customer base and gain a competitive edge in the industry. This, in line with the introduction of next-gen water purifiers, such as reverse osmosis (RO), ultraviolet (UV), ultra-filtration (UF), and activated carbon filters, has propelled the market growth. Other factors, including the emergence of smart purifiers, inflating consumer disposable incomes, elevating living standards, rapid urbanization, and increasing investments in water recycling projects, are also providing a positive impact on the market growth.

Competitive Landscape with Key Players:

  • LG Electronics Inc.
  • Unilever PLC/NV
  • Panasonic Corporation
  • Kinetico Incorporated
  • Aquatech International LLC
  • GE (General Electric) Appliances
  • A.O. Smith Corporation
  • Whirlpool Corporation
  • Eureka Forbes Ltd.
  • Pentair PLC
  • Kaz USA, Inc.
  • Mitsubishi Rayon Cleansui Co., Ltd.
  • Kent RO Systems Ltd
  • Tata Chemicals Ltd.
  • Koninklijke Philips N.V.
  • EcoWater Systems LLC
  • 3M Company
  • Ion Exchange Ltd

Key Market Segmentation:

Breakup by Technology Type:

  • Gravity Purifiers
  • RO Purifiers
  • UV Purifiers
  • Sediment Filter
  • Water Softener
  • Others

Breakup by Distribution Channel:

  • Retail Stores
  • Direct sales
  • Online

Breakup by End-User:

  • Industrial
  • Commercial
  • Household

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key Highlights of the Report:

  • Market Performance
  • Market Outlook
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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