Market Overview
Facial Wipes Market Size was valued at USD 2.9 billion in 2022. The Facial Wipes market industry is projected to grow from USD 3.14418 Billion in 2023 to USD 6.003197402 by 2032, exhibiting a compound annual growth rate (CAGR) of 8.42% during the forecast period (2023 - 2032).
Facial Wipes are well-known as wet tissues used by the end-users to clean the dirt, oil, and other pollutants from the face immediately without using any other product. These wipes are free from irritation and include artificial perfumes that provide a refreshing feeling to the skin. These wipes contain fewer chemicals and all-natural ingredients which avoids skin irritation or rashes. The demand for facial wipes has increased in recent years due to their easy application, and compact packaging. The production cost of facial wipes is cost-effective and is feasible for the customers in the local market.
To increase the usage of facial wipes, the market players in the facial wipe market are discovering innovative features. Owing to the rising demand for cosmetics usage leads to a rise in the demand for facial wipes. It is used as an ultimate cleansing convenience and is perfectly suitable to wipe out the sweat after a gym workout and any other party make-up. The usage of
Facial wipes in the developing regions like North America and European regions and their culture is adopted in Asia-Pacific and Middle Eastern countries. Growing disposable incomes and accelerating consumer spending power are propelling the demand for facial wipes. Moreover, flexibility in using facial wipes, pocket friendly, various aromas, and easy usage are escalating the market growth of the wipes.
The facial wipes market opportunities are introducing innovations in formulation, and the reduction of chemical usage in the production of wipes is boosting the market growth.
Market Segmentation
The facial wipes market is classified into various forms such as category, nature, type, and distribution channel.
Category Segmentation: The facial wipes market based on the category is bifurcated into organic facial wipes and conventional facial wipes.
Nature Segmentation: By nature, the facial wipes are split into wet facial wipes and dry facial wipes.
Type Segmentation: The facial wipes types are performance and daily use.
Distribution Channel: Based on the distribution channel, the facial wipes market is sectioned into store-based and non-store-based.
Regional Analysis
Based on the latest research, the global facial wipes market based on regions is divided into four major regions such as Asia-Pacific, North America, Europe, and the Rest of the World. Among them, Asia-Pacific is predicted to hold the largest market share due to the highest demand for cosmetic products in this region which leads to a rise in the facial wipes market growth. North America is dominating the highest revenue in the market due to rising demand for multifunctional facial wipes and conventional skincare products.
The facial wipes market industry players are P and G (PUFFS, OLAY), Beiersdorf, Nice-Pak Products, Johnson and Johnson, AlbaadMassuot, Kimberly-Clark, Diamond Wipes International, GS Coverting, Rockline Industries, 3M, SCA, Hengan Group, L'OREAL S.A. (Garnier)
Industry News
For instance, March 2022
Procter & Gamble created a new Specialty Beauty division for high-end products under its P&G Beauty business. Brands under the new umbrella will include P&G's big three recent acquisitions, Ouai, Tula Skincare, and Pharmacy, and the 2018 purchase of First Aid Beauty.
For instance, September 2021
A prominent player, Nice-Pak Products manufactures facial cleaning towelettes designed for easy and effective makeup removal. The company uses plant-based fibers to manufacture these wipes, which are 100% sustainable to provide superior cleaning.
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