10 Iconic Logo Concepts for Spreading Brand Awareness

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It takes a lot of thought and work to come up with a brand icon that people will remember forever. Here we can look at any logo that is known all over the world. Whether it's the ubiquitous golden arches of McDonald's or the instantly recognizable Apple logo, the designs captivate audiences worldwide. Here we see how an unparalleled logo can quickly make a brand go viral. Worldwide, consumers instantly recognize the symbol and link it to the brand or its offerings.

The effectiveness of a brand symbol is heavily dependent on the design components, including colors, fonts, and symbols. That aside, it's also important to consider the final destination and usage of the logo design in relation to growing awareness and recognition. If you're launching an online store, for instance, you should make sure that the logo appears everywhere—on the homepage, in the footer, and in any promotional emails.

Remembering that the logo is the hub of viral branding is crucial in the end. The likelihood that a customer will recall your company or its offerings increases when they can readily identify the emblem. When it comes to viral branding, these logo ideas are unrivaled.

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1. Logo for the Glitch Effect 

Among the most famous logo designs to go viral in recent years, this one stands out. Millennials and Generation Z were immediate fans of the video-sharing app when it debuted in 2016. Worldwide, more than two billion users had downloaded TikTok by 2020. The logo has had and will continue to have a significant influence on consumers, contributing to the rapid expansion of the brand since its launch.

Distinctive glitch effects on the musical symbol are produced by three main colors in this one-of-a-kind design. One of the main reasons the platform's branding has gone viral is the brand icon, which manages to instantly grab the attention of youngsters. The music icon is used by TikTok on its Instagram and Facebook pages. On both channels, the brand's fan base exceeds 20 million strong.

It also appears in commercials aimed at a younger demographic. The website and other digital platforms also feature this logo, which helps spread the word about the brand.

2. An Easy Wordmark

I assume you've seen the Uber logo ad nauseam by now. The creators of this app claimed in 2009 that it would simplify people's access to transportation. The company's offerings now also cover food and cargo delivery. The logo of this firm has undergone several revisions over the years. Launched in 2018, the new icon is still in use today. If you're lucky, you might even remember the symbol that came before it and how it uniquely represented the movement.

The brand's current logo is a simple wordmark in white on a black background. Prior to this, the previous logo was widely criticized for conveying an unclear message to the target demographic. The meaning of the square within the circle was the subject of incessant discussion.

3. Logo with Abstract Shapes 

Over the last two years, this particular brand has become well-known all over the world. Since its 2013 debut, the communication platform has grown to become a top app among working professionals. To give it a more contemporary and adaptable look, this company revealed some logo revisions in 2019.

The brand symbol stood out instantly due to its abstract icon and purple background. Although the color is no longer used in the logo, it is still part of Slack's digital branding across the website and social media accounts. This emblem helped the brand become well-known all over the world thanks to its eye-catching combination of colors and simple wordmark.

4. Graphical Logo

You will never be able to miss this logo. In order to stay in touch with loved ones and business associates all over the world, the app is probably used by everyone you know. Upon its 2009 release, the app's logo design became an internet sensation. From the very start, this design is uncomplicated and straightforward. The logo instantly communicates its message with a speech bubble that incorporates a telephone.

Even among its rivals, the firm stands out thanks to its signature green and white color scheme. In the early stages of the app's promotion and marketing, the brand symbol was crucial. Word of mouth, videos, and the app itself were the primary means of promotion.

5. Colors of a Gradient Logo

The platform for managing projects likely boasts a logo that has gone viral in the past few years. The circles stand out above the simple wordmark thanks to the distinctive gradients. Collaboration and communication are symbolized by the design.

The simple design of the logo is one of the main reasons for the rapid rise to fame of the brand. It has garnered the interest of experts from various fields and achieved global recognition. The logo has been used by Asana on their website and promoted through blogs and social media networks. Due to its use of gradients and circular shapes, the company was able to quickly distinguish itself in the industry.

6. Logo with Shadow Effect 

With this concept in mind, you can attract your ideal customers to your platform in an instant. This intriguing logo has many potential uses, including but not limited to the website, the app, and promotional videos. The trendy logo has the potential to make the brand go viral in no time. Your website or app will likely gain popularity quickly and connect more with a younger demographic if you do this.

7. Eye-Catching Logo

Look no further than this wordmark for ideas if you're seeking a minimalistic yet visually appealing icon to represent your brand. Users are able to quickly and easily recognize the company name thanks to the powerful logo. Websites, social media networks, merchandise, stationery, and business cards can all benefit from this. Using this wordmark in conjunction with video marketing, email marketing, newsletters, and sponsored ads could easily make your branding campaign go viral.

8. Icon in Abstraction

If your business wants to become famous fast, this is another unbeatable logo concept for viral branding. A contemporary wordmark and an illustrative slogan complement the abstract icon. There are a lot of ways the logo could make an impression when it comes to branding and how it could go viral. Since it doubles as a name, the infinity symbol is your only option for the application. Websites, social media, and printed materials can all feature the wordmark and icon.

9. Logo Gradients 

This logo design might remind you of the Asana symbol. In addition to grabbing people's attention right away, the color gradients have the potential to evoke brand awareness in the long run. If you're familiar with another iconic logo that caused a stir online upon its debut, you might recognize some of the colors used. One of the main reasons why Instagram is so popular is because of its iconic symbol, which is known for its gradient. No matter how quickly you scroll through your phone, you will never miss it!

10. A Current Logo

Your brand could become famous overnight thanks to this innovative logo concept. All of the parts of this design work together to impress the viewer. People can learn about the brand and the industry through the symbol, but it also keeps some mystery. It has the potential to spark some conversations and get people thinking about the message.

Final Thoughts

If you're looking for some inspiration for a classic logo design, here are some unrivaled ideas for viral branding. One option is to hold a logo design contest and select the winning symbol if you are in need of one for your brand.

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