The MENA Plant-Based Food Market was valued at USD 977.20 million in the year 2022 and is expected to grow at a strong CAGR of around 18.9% during the forecast period. (2023-2030)
In recent years, Saudi Arabia has witnessed a remarkable shift in dietary preferences, with an increasing number of consumers opting for plant-based alternatives over traditional animal-derived foods. This trend reflects a growing awareness of health, environmental, and ethical concerns among Saudi residents. As a result, the plant-based food market in Saudi Arabia is experiencing significant growth, offering a diverse array of plant-based products that cater to the evolving tastes and preferences of consumers.
Demand for Plant-Based Food in Saudi Arabia:
The demand for plant-based foods in Saudi Arabia is driven by several factors. With an increasing emphasis on health and wellness, consumers are seeking nutritious alternatives to meat and dairy products that are high in saturated fats and cholesterol. Plant-based foods offer a wholesome option, rich in vitamins, minerals, and antioxidants, supporting consumers' health and well-being. Additionally, heightened environmental awareness has led many individuals in Saudi Arabia to reduce their consumption of animal-based foods in favor of more sustainable plant-based options. Furthermore, ethical considerations regarding animal welfare are prompting a shift towards cruelty-free diets, further driving the demand for plant-based foods in the country.
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Applications of Plant-Based Food in Saudi Arabia:
The applications of plant-based foods in Saudi Arabia are diverse and multifaceted. From meat alternatives like plant-based burgers and kebabs to dairy alternatives such as almond milk and soy yogurt, there is a wide range of plant-based products available to cater to different dietary preferences and culinary traditions. Plant-based snacks, condiments, and desserts are also gaining popularity among consumers looking for convenient and delicious plant-based options. Additionally, Saudi Arabian cuisine is being reimagined with plant-based ingredients, with traditional dishes like falafel and hummus taking center stage in plant-based menus across the country.
Government Regulations and Initiatives:
The Saudi Arabian government has taken proactive steps to regulate the plant-based food market in the country. In line with its Vision 2030 initiative, which aims to promote sustainable development and diversify the economy, the government has implemented regulations to support the growth of the plant-based food sector. These regulations include labeling requirements to ensure transparency and accuracy in product labeling, as well as food safety standards to uphold the quality and integrity of plant-based products. Additionally, the government has launched awareness campaigns to educate consumers about the health, environmental, and ethical benefits of plant-based eating, encouraging them to make informed dietary choices.
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Recent Developments/Awareness Programs: - Several key players and governments are rapidly adopting strategic alliances, such as partnerships, or awareness programs for the treatment: -
· For instance, in 2023, the Kingdom announced the development of a USD 10 billion action plan to boost domestic production, diversify and localize food sources, and reduce dependence on imports.
· For instance, In December 2022, ADAFSA partnered with ‘ne’ma’ – the National Food Loss and Waste initiative in the UAE, to work on developing a national baseline for measuring food loss and waste, which is in line with the National Food Security Strategy’s goal to reduce food loss and waste by 50% by 2030.
Conclusion
In conclusion, the plant-based food market in Saudi Arabia is experiencing unprecedented growth and momentum, driven by consumer demand for healthier, more sustainable, and cruelty-free food options. With the support of government regulations and initiatives, the market is poised for continued expansion, offering a wide range of innovative and delicious plant-based products that cater to diverse tastes and preferences. As Saudi Arabian consumers continue to embrace plant-based eating, the market is expected to play a significant role in shaping the future of the country's food industry, contributing to a healthier, more sustainable, and more compassionate society. According to the UnivDatos the MENA market was valued at USD 977.20 million in 2022, growing at a CAGR of 18.9% during the forecast period from 2023 - 2030 to reach USD million by 2030.
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