Material Matters: Why What It’s Made Of Says Everything

There’s a reason we called this the Nofs Hoodie.

Nofs stands for nothing overstated, nothing forgotten. It’s a name born from the idea that the best things are built with intention — no noise, no gimmicks, just good design that lasts. And that principle begins, always, with the materials.

Because in a garment meant to be worn every day — through weather, travel, work, rest — the fabric doesn’t just matter.
It’s everything.

The Core Blend: Organic Cotton + Recycled Polyester

Every Nofs T-Shirt is made from a custom blend of organic cotton and recycled polyester — two fibers chosen with care, and combined with purpose.

• Organic cotton brings softness, breathability, and purity. Grown without toxic pesticides or synthetic fertilizers, it’s healthier for the planet and for your skin. Its fibers are longer and stronger, which means better shape retention and smoother feel over time.

• Recycled polyester, made from post-consumer plastic (mostly bottles), is what gives the hoodie structure and longevity. It resists shrinking, adds resilience to the knit, and minimizes the environmental footprint compared to virgin synthetics.

Together, they create a fabric that performs well, wears beautifully, and tells a better story.

You get the natural softness of cotton. You get the durability of performance fabric. And you get peace of mind knowing it’s built with less harm and more thought.

The Feel: Soft. Substantial. Reliable.

You know those hoodies that feel amazing in the store, but start to lose their shape — or shed fuzz — after a few wears? That’s what we worked to avoid.

The Nofs Hoodie feels soft from the first wear, but also sturdy. It has a quiet weight — not heavy, not light — that makes it ideal for all seasons. Inside, the brushed fleece lining delivers cloud-like comfort. Outside, the surface is smooth and refined, with a matte finish that resists pilling.

It’s the kind of fabric you can wear again and again — not just for how it looks, but for how it holds up.

Better for the Planet

Let’s talk footprint. Traditional cotton is one of the thirstiest crops on Earth, and petroleum-based polyester takes hundreds of years to break down. That’s why we made a different choice.

• Our organic cotton uses less water and is grown without harmful chemicals. That’s better for the soil, the farmers, and the ecosystems downstream.

• Our recycled polyester reduces plastic waste and requires less energy to produce than virgin synthetic fiber.

Plus, every Nofs Hoodie is made in facilities that follow ethical labor and environmental standards — because what goes into your clothes should never come at someone else’s expense.

We’re not claiming perfection. But we are committed to progress. And we believe every thread counts.

Colors That Last. And Matter.

Materials are more than just what’s in the fibers — they include the dyeing process, too.

We use non-toxic, low-impact dyes that are safer for the planet and produce less waste. And instead of chasing trends, we chose a muted, timeless palette: Dust, Charcoal, Clay, Slate, and Sage. These are colors you’ll wear all year, and in 10 years — because they’re grounded, like the hoodie itself.

They fade beautifully, not quickly. They match your wardrobe, not your social feed.

Engineered for Everyday Use

Because material alone isn’t enough — it needs to perform.

That’s why our fabric is:

• Pre-shrunk, so what you buy is what you keep

• Pill-resistant, even after repeated washing

• Machine-washable and dryer-friendly, with no weird care instructions

It’s built to fit into your life, not complicate it.

You’ll Feel the Difference — and the Reason Behind It

When you pull on the Nofs Hoodie, it won’t feel like every other hoodie. That’s not by accident. That’s material done right.

It’s the result of slowing down the process. Of asking: What belongs in this product? What doesn’t? And how do we build something better — not just newer?

Because the truth is, you don’t need another hoodie.
You need a better one. One that respects your values, earns its place in your routine, and quietly outlasts everything else in your drawer.

That’s what you get with the Nofs Hoodie. Not just better materials — a better relationship to the things you wear.