An email list is one of the most valuable assets any sports business can have. Whether you’re a coach, gym owner, apparel brand, or youth club organizer, growing a direct line of communication with your audience allows you to build trust, promote offers, and drive consistent engagement. One of the most efficient ways to grow that list in 2025 is by using customizable funnel templates for sports businesses in a strategic, automated funnel setup.
ClickFunnels makes it simple to build powerful opt-in funnels designed specifically for email list building. Instead of waiting for people to stumble across your website and hopefully sign up, a funnel creates a focused path that guides them toward one specific action: entering their email address. But to make that happen, you first need a compelling reason for them to do it.
The secret lies in offering a strong lead magnet. For sports businesses, this could be a free training video, a downloadable nutrition plan, a PDF like “Top 10 Speed Drills for Athletes,” or even early access to limited merchandise drops. Your lead magnet should speak directly to your target audience and solve a small but meaningful problem.
Once your offer is ready, your funnel starts with a landing page—a clean, distraction-free space that presents the value of your lead magnet and prompts users to sign up. You can use headlines, visuals, and even a quick testimonial or two to build trust. ClickFunnels gives you templates that are mobile-optimized and easy to edit, so you can launch quickly without hiring a designer.
After someone opts in, they’re redirected to a thank-you page, where you can upsell a product, promote your coaching service, or simply reinforce your brand with a video or success story. This is also the starting point for your email sequence. With integrations to tools like Actionetics or third-party email services, you can set up automated emails to deliver your lead magnet, introduce your business, and share additional value.
The beauty of this system is that it runs on autopilot. You’re growing your list day and night, while spending more time on your sport, your clients, or your products. And because you own your list, you're no longer dependent on social media algorithms or third-party platforms to reach your audience.
As your list grows, so do your marketing opportunities. You can launch new programs, sell merch, promote events, or drive attendance to games—all from your inbox. Email marketing continues to deliver one of the highest ROIs in digital marketing, especially when paired with a targeted funnel that brings in the right kind of leads.
If you're ready to start building your list and scaling your sports business, platforms like ClickFunnels offer everything you need to get started fast. With proven strategies from experts like Russell Brunson, even non-tech-savvy business owners can launch, grow, and profit with confidence.
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