According to a recent report by Straits Research, the global electric toothbrush market was valued at USD 8.70 billion in 2024 and is expected to reach USD 70.15 billion by 2033, growing at a remarkable CAGR of 26.1% during the forecast period (2025–2033). The expansion is being fueled by increased awareness of oral hygiene, rapid technological advancements, and rising disposable income in emerging markets.
Finding the best toothbrush often leads to the best electric toothbrush for superior plaque removal, and Oral-B consistently dominates this category. The Oral-B toothbrush range, particularly their oral electric toothbrush models, offers advanced features like pressure sensors and multiple cleaning modes. For an all-in-one solution, consider an electric toothbrush with water flosser, combining powerful brushing with effective gum cleaning. Parents seeking effective options will find specialized kids toothbrush electric versions designed for smaller mouths and gentler cleaning. Remember, maintaining your Oral-B toothbrush (or any electric model) requires regularly replacing electric toothbrush heads to ensure optimal performance and hygiene
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How to Brush with an Electric Toothbrush
To brush with an electric toothbrush, start by applying a pea-sized amount of toothpaste to the brush head. Place the brush in your mouth before turning it on to avoid splattering. Gently guide the brush head along each tooth, letting it do the work—no scrubbing needed. Spend about two minutes brushing, dividing the time evenly across all four sections of your mouth. Hold the brush at a slight angle toward the gum line and move slowly. After brushing, rinse your mouth and the brush head thoroughly.
Segmental Analysis
By User
The kids segment currently holds the largest market share, thanks to interactive and fun designs integrated with mobile apps. Products often feature popular cartoon characters and game-based brushing challenges that reward kids for good habits.
The adult segment offers more sophisticated features, including pressure sensors, multiple cleaning modes, and smartphone syncing to cater to personalized oral care routines.
By Distribution Channel
Supermarkets and hypermarkets dominate the distribution landscape, offering wide product visibility and variety. However, online retail is the fastest-growing channel, offering convenience, greater choice, and cost comparisons. Digital platforms provide detailed reviews, bundled deals, and easy home delivery, enhancing consumer confidence and purchase intent.
By Type
Rechargeable electric toothbrushes lead the market, offering advanced features, longevity, and better performance. On the other hand, battery-powered models cater to travelers and budget-conscious buyers due to their portability and lower upfront cost.
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Key Players
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Procter & Gamble (Oral-B, Crest)
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Philips Sonicare
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Colgate-Palmolive
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Xiaomi
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JSB Healthcare
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Panasonic
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Waterpik (Church & Dwight)
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usmile
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Risun Technology
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Brush Buddies (Soniclean)
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Lion Corporation
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Brio Product
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Ningbo Seago Electric
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SEASTAR Corporation
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Regional Insights
North America Leads the Market
North America holds the largest market share and is forecasted to grow at a CAGR of 26.0%. The strong presence of industry leaders like P&G, Colgate-Palmolive, and Philips, along with a high awareness of oral health, supports the region's dominance. Aging demographics and growing cases of oral disorders are further driving market penetration.
Europe Emerges as a Key Market
Europe is projected to expand at a 25.8% CAGR, driven by an aging population and rising cases of oral and dental ailments. Countries like Germany, the UK, and Russia are experiencing a rise in demand for advanced oral hygiene solutions due to concerns around enamel darkening, tartar, and mouth cancer among younger populations.
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