Cordless Lawn Mower Market: Size, Trends, and Strategic Insights 2025-2032

Cordless Lawn Mower Market: Size, Trends, and Strategic Insights 2025-2032

The cordless lawn mower market continues to demonstrate robust business growth driven by increasing adoption of eco-friendly gardening tools and rising consumer preference for cordless convenience. Industry players are focusing on technological innovation and advanced battery systems to enhance performance, impacting overall market dynamics significantly.

Market Size and Overview
The cordless lawn mower market is estimated to be valued at USD 3.37 Bn in 2025 and is expected to reach USD 6.04 Bn by 2032. It is projected to grow at a compound annual growth rate (CAGR) of 8.7% from 2025 to 2032.

This growth is fueled by rising demand for sustainable gardening equipment and increasing urban landscaping activities. The Cordless Lawn Mower Market report highlights expanding market segments in residential and commercial sectors, with technology advancements acting as market drivers while addressing key market challenges related to battery limitations and cost.

Current Event & Its Impact on Market

I. Event: Surge in Lithium-Ion Battery Innovation and Adoption (Macro & Nano-Level)
A. Advancements in Battery Technology - Potential Impact on Market
- Major manufacturers have launched next-gen lithium-ion batteries with higher energy density and quicker charging times, leading to enhanced cordless lawn mower performance. For instance, Stanley Black & Decker’s 2024 battery upgrade improved product runtime by 30%, increasing market revenue.
B. Rising Raw Material Costs - Potential Impact on Market
- Increasing global lithium and cobalt costs pose market restraints by raising manufacturing expenses, potentially slowing near-term market growth and affecting the industry size.
C. Growing Consumer Preference for Eco-friendly Products - Potential Impact on Market
- Customers are increasingly prioritizing zero-emission equipment, which boosts market opportunities for cordless lawn mower companies to expand their market share.

II. Event: Regulatory Push Toward Emission Reduction and Urban Green Policies (Regional & Macro-Level)
A. Stricter Emission Norms in Europe and North America - Potential Impact on Market
- New regulations banning gas-powered mowers accelerate market growth, benefiting cordless mower market players by increasing demand and emphasizing sustainable market growth strategies.
B. Subsidies and Incentives for Electric Gardening Equipment - Potential Impact on Market
- Government incentives in the U.S. and EU stimulate market revenue by reducing purchase resistance among consumers, broadening market scope and overall industry trends.
C. Supply Chain Disruptions due to Trade Regulations - Potential Impact on Market
- Import tariffs and export restrictions for battery components could constrain product availability, acting as market restraints and impacting business growth figures.

Impact of Geopolitical Situation on Supply Chain
The 2024 escalation in trade tensions between the U.S. and China introduced notable supply chain disturbances affecting the cordless lawn mower market. A real-use case is the disruption in lithium battery component imports, which caused delayed product launches for key market players including Robert Bosch GmbH.

This geopolitical friction led to increased component costs and extended product cycle times, thus impacting market revenue and slowing market growth. Manufacturers have since sought diversification of suppliers from Southeast Asia to mitigate ongoing risks, reflecting evolving market dynamics and adjustments in market growth strategies.

SWOT Analysis

- Strengths:
- Integration of advanced lithium-ion technology increasing battery efficiency, enhancing product performance and consumer satisfaction in 2025.
- Expanding product portfolio addressing both residential and commercial segments bolsters market share expansion.

- Weaknesses:
- High production costs of advanced cordless mowers limit affordability, restraining quick adoption in emerging markets.
- Dependency on volatile raw material supply chains for battery manufacturing poses operational vulnerabilities.

- Opportunities:
- Increasing global awareness about environmental sustainability offers vast market opportunities through government subsidies and eco-label certifications.
- Emerging urban landscaping trends in Asia-Pacific open new market segments, driving future business growth.

- Threats:
- Persistent fluctuations in lithium and cobalt prices exert pressure on margin stability across market players.
- Competition from other electric outdoor equipment could divert investment and consumer attention from cordless mowers.

Key Players
- Husqvarna Group
- Stanley Black & Decker, Inc.
- Robert Bosch GmbH
- Deere & Company (John Deere)
- The Toro Company

In 2025, companies like Husqvarna have invested heavily in AI-powered mower models to improve cutting precision, driving enhanced market trends. Stanley Black & Decker focused on strategic technology partnerships for battery innovation that boosted product efficiency by 25%, positively impacting market revenue. Deere & Company expanded its footprint in emerging markets via targeted acquisitions, increasing its industry share and solidifying its position in the cordless lawn mower market growth.

FAQs

Q1: Who are the dominant players in the cordless lawn mower market?
Leading market companies include Husqvarna Group, Stanley Black & Decker, Robert Bosch GmbH, Deere & Company, and The Toro Company, each employing distinct market growth strategies and technological innovations to secure competitive advantage.

Q2: What will be the size of the cordless lawn mower market in the coming years?
The cordless lawn mower market size is projected to grow from USD 3.37 billion in 2025 to USD 6.04 billion by 2032, reflecting a CAGR of 8.7% driven by advancements in battery technology and increasing adoption of eco-friendly equipment.

Q3: Which end-user industry has the largest growth opportunity?
Residential landscaping dominates market segments due to rising urban gardening trends, but commercial landscaping is rapidly growing owing to higher demand for efficient, low-emission equipment.

Q4: How will market development trends evolve over the next five years?
Market trends indicate a blend of technological innovation in battery life, growing sustainability mandates, and expanded market scope in emerging economies, accelerating overall market revenue.

Q5: What is the nature of the competitive landscape and challenges in the cordless lawn mower market?
The market is highly competitive with leading players focusing on R&D, strategic alliances, and regional expansion, while facing challenges like raw material price volatility and supply chain risks.

Q6: What go-to-market strategies are commonly adopted in the cordless lawn mower market?
Market companies leverage product innovation, government incentives, targeted marketing in urban and emerging regions, and strategic partnerships to boost market share and ensure sustained business growth.

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Author Bio:

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163 )