Brochure Printing That Actually Works: A No-Nonsense Guide

Why Brochures Still Matter (More Than You Think)

In a world full of digital ads that disappear in seconds, a well-made Brochure is something people can hold, keep, and remember. It's your business in their hands - literally.

At Elixir Print, we've printed brochures for thousands of happy customers. From small cafes to big corporations, we know what makes a brochure work.

What Exactly is a Brochure? (Simple Explanation)

A brochure is just a folded piece of paper that:

• Shows what you do

• Explains why you're different

• Tells people how to contact you

But when done right, it's so much more than that.

5 Types of Brochures That Get Results

1. The Classic Tri-Fold

• Folds into three sections

• Fits in most display racks

• Works for almost any business

2. Simple Bi-Fold

• One fold down the middle

• Clean and straightforward

• Great for quick messages

3. Eye-Catching Z-Fold

• Opens like an accordion

• Perfect for telling a story

• Makes people stop and look

4. Luxury Gatefold

• Opens like grand doors

• Feels special and expensive

• Ideal for high-end products

5. The Straightforward Leaflet

• No folds at all

• Simple and cost-effective

• Works well for events

Why Professional Printing Beats DIY Every Time

You might think printing at home saves money, but professional printing:
✔ Makes colors pop (no dull prints)
✔ Uses better quality paper
✔ Creates perfect folds every time
✔ Actually costs less for larger quantities
✔ Saves you hours of frustration

Choosing Your Paper (Made Simple)

The paper you pick changes how people feel about your business:

Glossy

• Shiny finish

• Colors look amazing

• Best for photos

Matte

• No shine

• Easier to read

• Professional look

Uncoated

• Feels like nice writing paper

• People can write on it

• More natural appearance

Recycled

• Good for the planet

• Shows you care

• Still looks professional

7 Design Tips That Actually Work

1. Front panel is your first impression

• One great image

• Clear headline

• Your logo

2. Keep text short and sweet

• Bullet points work best

• Short sentences

• Plenty of space

3. Show, don't just tell

• High-quality photos

• Before/after shots

• Happy customers

4. Make contact info obvious

• Big phone number

• Clear website

• Physical address

5. Include a reason to keep it

• Special offer

• Helpful tips

• Calendar or useful info

6. Use your brand colors

• Helps recognition

• Looks professional

• Builds trust

7. Have one clear goal

• Get calls

• Drive traffic

• Explain services

5 Common Brochure Mistakes to Avoid

Too much text (people won't read it)
Poor quality images (makes you look bad)
Hard-to-read fonts (keep it simple)
No clear call-to-action (what should they do?)
Cheap paper choice (feels unimportant)

Why Businesses Choose Elixir Print

Fast turnaround - Often same day
We listen first - Then recommend what works
Design help available - Not just printers
Fair prices - No hidden costs
Reliable delivery - When we say, we deliver

How It Works (Super Simple)

1. Contact us - Call, email, or visit