The Itsa is a UK-based brand creating smart, stylish beach and travel accessories

At The Itsa, we’re all about making beach days smarter and stress-free. Born in the UK in 1999, we design clever travel accessories that combine function with flair—from our iconic TowelTrapper® pillow to multi-use beach towel bags and waterproof bum bags.
What started as a simple idea became a nationwide favourite after our Dragons' Den debut. Today, we’re trusted by thousands for lightweight, stylish solutions that make relaxing on the go easier than ever.
Smart design. Easy travel. That’s The Itsa.