The global Specialized Nutrition Market size was estimated at USD 10.5 billion in 2023 and is projected to reach USD 17.5 billion in 2030 at a CAGR of 7.6% during the forecast period 2024-2030.
The global Specialized nutrition market refers to the industry focused on delivering dietary and nutritional recommendations tailored to an individual's unique characteristics, such as genetic makeup, lifestyle, health conditions, and personal goals. This emerging field leverages advancements in technology, including genetic testing, data analytics, and artificial intelligence, to optimize nutrition and improve overall health outcomes.
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In recent years, the Specialized nutrition market has experienced substantial growth, driven by several key factors. Increasing consumer awareness about the impact of diet on health has been a significant driver. People are becoming more knowledgeable about the crucial role nutrition plays in preventing chronic diseases and enhancing overall well-being. This heightened awareness is propelling the demand for Specialized dietary solutions that can address specific health concerns and goals.
Key Findings:
On the basis of Product Type, the active measurement segment is poised to lead the global Specialized nutrition market, driven by heightened consumer awareness and the popularity of Specialized solutions such as plans, kits, and apps. This growth is further propelled by the rising influence of digital health solutions within the sector. Many market players now integrate nutritional supplements into Specialized plans, catering to consumer preferences for tailored dietary approaches.
On the basis of End Use, the direct-to-consumer segment is anticipated to dominate the personalized nutrition market, driven by shifting consumer preferences towards nutrition-rich products that promote health. There is a growing trend towards adopting diets like keto, paleo, vegan, and plant-based options, prompting households to increasingly turn to personalized nutrition services such as apps and programs.
Based on End-Use, the market is segmented into Sports, Recreational, Luxury. Recreational segment dominated the market in this segment. This can be attributed to the rise in professional jet skiing competitions and events all across the world.
The market is also divided into various regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. North America is expected to lead the Specialized nutrition market, holding over half of the global market share.
Recent Developments
- In August 2022, Herbalife Nutrition unveiled Herbalife One, a transformative digital initiative aimed at launching a unified platform to streamline and enhance the experience for its global network of distributors and customers. This initiative is designed to simplify operations, integrate processes, and improve overall efficiency and productivity across Herbalife Nutrition's business operations worldwide.
- In September 2021, BASF SE showcased an extensive range of health ingredients, emphasizing vitamins and carotenoids like lutein and omega-3 oil, in response to emerging post-pandemic consumer trends. These ingredients are positioned to meet growing consumer demands for products that support immune health, overall wellness, and cognitive function, reflecting a heightened awareness of health and well-being post-pandemic.
Competitive Landscape
· Amway
· BASF
· DSM
· Herbalife Nutrition Ltd
· DNAfit
· Care/of
· Nutrigenomix and more.
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North America to Dominate the Market
- North America is projected to dominate the global Specialized nutrition market, driven by robust healthcare infrastructure, high consumer awareness of health and wellness, and the presence of major market players. The United States stands out as a significant market, fueled by a focus on preventive healthcare, increasing interest in Specialized approaches, and advancements in genetic testing and data analytics.
- Asia Pacific is poised to witness the fastest growth in the global Specialized nutrition market. This growth is fuelled by a large population base, rising disposable incomes, growing health consciousness, and increasing prevalence of lifestyle-related diseases.
The Specialized Nutrition Market Segmentation:
Based on Form
· Tablets
· Capsules
· Powder
Based on Product type
· Active Measurement
· Standard Measurement
Based on End Use
· Direct-To-Consumer
· Wellness & Fitness Centres
· Hospitals & Clinics
Based on region:
· Asia Pacific
· North America
· Europe
· South America
· Middle East & Africa
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