How to Find the Best Keywords for Your Website SEO and Conversions

How to Find the Best Keywords for Your Website SEO and Conversions

If you want your website to rank well on Google and actually convert visitors into customers, choosing the right keywords is crucial. Keywords are the foundation of any successful SEO strategy—they determine who finds your website and what they do once they get there. But it’s not just about traffic. It’s about qualified traffic that results in leads, sales, or whatever action matters most to your business.

So how do you find the best keywords that not only bring visitors to your site, but also help drive conversions?

Let’s break down the process step-by-step—and show how a SEO agency UK like Perfect Digitals can help you discover, target, and rank for high-converting keywords.

1. Understand Your Audience and Goals

Before you even open a keyword tool, think about your audience and what you're trying to achieve.

• Who are they? (e.g., small business owners, parents, software developers)

• What are they searching for? (e.g., solutions, comparisons, pricing)

• What’s your goal? (e.g., product sales, lead generation, newsletter signups)

The best keywords align with both your audience’s needs and your business objectives.

Perfect Digitals starts all keyword strategies by understanding your target market, industry, and conversion goals. They don’t just chase volume—they pursue value.

2. Use Keyword Research Tools

There are several powerful tools to help you identify relevant keyword opportunities. Some of the most popular include:

• Google Keyword Planner

• SEMrush

• Ahrefs

• Ubersuggest

• Answer the Public

These tools show important metrics like:

• Search Volume: How many people search for a term each month.

• Keyword Difficulty (KD): How competitive the keyword is.

• Cost Per Click (CPC): Indicates how much advertisers are willing to pay for the keyword, which is a good proxy for conversion potential.

• Search Intent: What people are hoping to achieve by searching for that term.

At Perfect Digitals, the SEO team uses premium tools like Ahrefs and SEMrush to uncover high-potential keywords that competitors may be missing—and align them with your goals.

3. Focus on Search Intent

Not all keywords are created equal. Some bring browsers. Others bring buyers.

There are four main types of search intent:

• Informational (e.g., “how to improve website speed”)

• Navigational (e.g., “Perfect Digitals homepage”)

• Transactional (e.g., “buy wireless headphones online”)

• Commercial Investigation (e.g., “best digital marketing agencies 2025”)

For SEO and conversions, prioritize transactional and commercial-intent keywords. These users are closer to making a decision.

Perfect Digitals helps clients target high-converting keywords by mapping content to the right search intent—turning searchers into customers.

4. Look for Long-Tail Keywords

While broad keywords may have higher volume, they’re usually harder to rank for and less likely to convert.

Long-tail keywords are longer, more specific phrases like:

• “affordable SEO services for small businesses”

• “best time to post on Instagram for fashion brands”

• “email marketing software with landing page builder”

These may have lower search volumes, but they’re more targeted—and often easier to rank for.

Perfect Digitals specializes in identifying valuable long-tail opportunities that bring in targeted, ready-to-convert traffic.

5. Analyze Your Competitors

If your competitors are ranking high in Google, they’re probably targeting smart keywords. Use tools like Ahrefs or SEMrush to reverse-engineer their strategies:

• What keywords do they rank for?

• Which pages bring the most traffic?

• Are they missing any important terms?

This competitive insight can highlight gaps you can capitalize on.

Perfect Digitals provides detailed competitor analysis reports as part of their SEO service, giving you an edge in your niche.

6. Check for Conversion Potential

Finding a keyword with traffic is great—but will it convert? Ask yourself:

• Does the keyword reflect a clear intent to buy or engage?

• Can you create a page that meets that need?

• Do similar keywords show high CPC in Google Ads?

High CPC is a strong sign that businesses are willing to pay for traffic from those terms—which usually means they convert well.

Perfect Digitals helps clients prioritize keywords with commercial intent and proven conversion potential, ensuring that SEO drives ROI.

7. Group and Map Keywords Strategically

Once you’ve got a list of great keywords, group them by topic or theme. Each group should inform:

• A piece of content (blog post, landing page, service page)

• The on-page SEO structure (title tag, headings, meta description)

• Your internal linking strategy

This is called keyword mapping, and it helps avoid cannibalization (when multiple pages compete for the same term).

If this sounds overwhelming, don’t worry—Perfect Digitals handles all aspects of keyword clustering and mapping for clients, ensuring your site architecture supports long-term ranking growth.

8. Track and Refine Over Time

Keyword performance changes. New terms emerge. Algorithms evolve. That’s why ongoing tracking is essential.

Use Google Search Console and analytics tools to monitor:

• What keywords you're ranking for

• Your click-through rates (CTR)

• Which keywords drive conversions

Over time, refine your strategy by optimizing underperforming pages and doubling down on what’s working.

Perfect Digitals offers ongoing SEO management with monthly reports and optimization sprints, so your keyword strategy evolves with your audience and Google’s algorithms.

Final Thoughts

Choosing the right keywords is more than an SEO tactic—it’s a business strategy. It determines who finds your website, how they perceive your brand, and whether or not they take action.

By focusing on search intent, long-tail opportunities, competitor insights, and conversion potential, you can build a keyword strategy that actually drives results—not just traffic.

And if you want expert help, Perfect Digitals is here to make it happen. From in-depth research to implementation and tracking, they turn keyword strategies into real-world success.

Ready to unlock the keywords that matter? Get in touch with Perfect Digitals today and watch your website climb the ranks—and your conversions climb with it.