How to Audit Your Website Like a Bali SEO Agency Would

How to Audit Your Website Like a Bali SEO Agency Would

If you're running a business online, you've probably heard how important it is to audit your website regularly. But how do you know what to look for—or where to start? Take a cue from an SEO Agency Bali-style audit. These agencies are known for blending international SEO best practices with a deep understanding of the local market.

Here's a step-by-step breakdown of how they approach a professional website audit and how you can do the same.

1. Start with Technical SEO

The first step any reputable SEO Agency in Bali will take is a thorough technical check. This includes scanning for:

• Site speed (use tools like Google PageSpeed Insights or GTmetrix)
• Mobile responsiveness
• Broken links
• Redirect chains
• Crawl errors

Why? Because even the best content won't rank if Google bots can't crawl or index your site properly. A slow-loading page or a confusing URL structure is enough to push potential visitors—and rankings—away.

2. Evaluate On-Page SEO

On-page SEO is a crucial part of any website assessment in Bali. It focuses on improving elements of your own website to support it ranking better in search results. Here's what they typically look for:

• Are title tags and meta descriptions optimised?
• Is each page targeting a specific keyword or topic?
• Are headers (H1, H2, etc.) being used correctly?
• Are images compressed and include descriptive ALT text?
• Is the content readable, informative, and unique?

If your content feels cluttered, unfocused, or lacks structure, it's time for a refresh. Agencies in Bali tend to favour clean layouts, engaging copy, and visuals that align with your brand's story—especially for travel, wellness, and lifestyle websites.

3. Check Your Backlinks and Domain Authority

Backlinks still play a huge role in how Google ranks your website. A digital marketing agency in Bali will often conduct a link audit using tools like Ahrefs, Moz, or SEMrush. They'll look at:

• The total number of backlinks
• The quality and relevance of linking domains
• Toxic or spammy links to disavow

Regularly cleaning up your backlink profile keeps your site safe and boosts its credibility in Google's eyes.

4. Analyse Content Gaps and Opportunities

What topics are your competitors covering that you're not? A Bali-based SEO agency will usually benchmark your website against top-ranking competitors in your niche. They might discover your blog lacks location-based content or long-tail keywords for which visitors search.

Create content that speaks directly to your audience's needs—whether tourists looking for surf spots or expats searching for property.

5. Review User Experience (UX)

Finally, Bali SEO agencies are big on UX. They understand that people won't stay on a confusing or outdated website. Ask yourself:

• Is the navigation intuitive?
• Is there a clear call to action on each page?
• Are users finding what they need within three clicks?

Final Thoughts

Auditing your site like an SEO Agency in Bali doesn't require fancy tools or a huge budget—it requires consistency, detail, and understanding of your users. Whether you're working with a local consultant or a full-service digital marketing agency, a proper audit is the first step toward better visibility, more traffic, and meaningful engagement.