Baby Powder Market Look a Witness of Excellent Long-Term Growth

The Baby Powder Market size is projected to reach a CAGR of 5.5% from 2022 to 2028.

Baby powder is a customized powder specially designed for the use on the babies and children. It is used for the prevention of rashes due to the diaper and also for the cosmetic purposes. Its main constituent is talc which is also known as talcum powder or corn starch.

Consumer tastes for organic personal care products are evolving, and this industry is being pushed by this together with an increase in disposable income.

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The availability of creative packaging, rising levels of investment in R&D activities, and more awareness of the significance of total personal care are anticipated to create a number of possibilities that will fuel the growth of the baby powder market.

Recent Developments

• In January 2020, Moms & Co. came up with a digital initiative to increase sales of its baby and pregnancy care products.
• Beginning the next year, Johnson & Johnson (J&J) will discontinue producing and marketing its talc-based baby powder and replace it with cornstarch-based powder all over the world.

Prominent Players

·        Johnson & Johnson Services Inc.

·        Beiersdorf AG.

·        Church & Dwight Co. Inc.

·        Pigeon Corp.

·        Prestige Consumer Healthcare Inc.

·        The Moms Co.

·        Goodbaby International Holdings Limited.

·        Gerber Products Company

·        Church and Dwight Co.

·        Naterra International, Inc.

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Asia Pacific to Dominate the Market

Asia Pacific had the highest revenue share of almost 35% in 2020. Growing demand for infant care items like diapers and strollers together with rising awareness of personal hygiene are fostering market expansion in the area. The market is expanding as a result of a stable rise in the birth rate, a growing middle-class population, and frequent purchases of infant care items.

Baby Powder Market Segmentation:

On the basis of Product Type

·        Organic

·        Talcum

·        Other

On the basis of Distribution Channel

·        B2b

·        B2C 

·        Online

On the basis of End-User

·        Infant

·        Toddler

·        Other

On the basis of Price Point

·        Premium

·        Medium

·        Economy

Based on region:

·        Asia Pacific

·        North America

·        Europe

·        South America

·        Middle East & Africa

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• In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns.

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