10 Essential Tips to Help You Sell More eBooks Online

You’ve written your eBook—congratulations! But now comes the big question: How do you turn it into sales? With so many titles out there, making yours stand out takes smart action. These 10 strategies will help you sell more eBooks, build your audience, and grow your author brand.

1. Use a Cover That Pops

Your cover is often the first thing readers see. A professionally designed, eye-catching cover builds trust and invites clicks. It communicates quality and grabs attention in crowded marketplaces.

2. Write a Clear, Persuasive Description

Use simple, benefit-focused language. Break the text into short, clear paragraphs or bullet points. Tell readers who the book is for, what they’ll gain, and include a call to action like “Start reading today!”

3. Build and Use an Email List

Offer a free sample chapter to capture emails. Send helpful content, not just sales pitches. When you launch your eBook, your list becomes your loyal audience ready to buy.

4. Run Limited-Time Deals

Discounts create urgency. Try short promotions on Amazon or through sites like BookBub. Even a small price drop can trigger a spike in interest.

5. Collect Early Reviews

Reviews build credibility. Ask readers—especially email subscribers or beta readers—to leave honest reviews. Display them in your book description and promos.

6. Share Smartly on Social Media

Don’t just post “Buy now.” Instead, share snippets, tips, quotes, or behind-the-scenes insights. Engage with readers and other authors in your niche to build community.

7. Join Reader Communities

Participate in Facebook groups or Reddit forums relevant to your genre. Provide value—answer questions, comment on posts—and mention your eBook only when it fits.

8. Use Targeted Ads

Facebook, Amazon, and BookBub offer targeted advertising options. Start small to test ad visuals and audiences, then scale up what works best.

9. Cross-Promote with Others

Team up with authors in complementary genres. Share each other’s work with your audiences, or bundle books together at a discount for more exposure.

10. Create a Book Landing Page

Run traffic from ads, social, or email to a dedicated page. Include cover, description, reviews, sample chapter, and a buy button. Use analytics to track conversions and improve results.

5 Top U.S. Companies That Help You Sell More eBooks 📚

Here are five highly-rated U.S. companies offering book marketing services to help authors reach new readers and boost sales:

1. Hexa Book Marketing

Hexa Book Marketing offers end-to-end book marketing services from influencer outreach to strategic ads and Amazon SEO. They boast that clients see 3× more sales in 30 days. Their process includes positioning, promotions, and long-term engagement to keep momentum well past launch.

2. Digital Book Labs

Based in New Jersey, Digital Book Labs has promoted over 5,000 titles since 1997. They offer custom marketing plans using media coverage like podcasts, articles, and TV, plus global book promo strategies to land authors on bestseller lists.

3. BookBub

BookBub is a popular eBook discovery platform used by over 15 million readers. Their paid Featured Deals newsletter promotion can massively boost visibility and sales. Though selective, a well-targeted campaign can yield excellent ROI .

4. Greenleaf Book Group

With 25+ years of experience, Greenleaf supports both print and eBook promotion. They handle Amazon optimization, author branding, podcast outreach, and book clubs—combining traditional and digital avenues for a strong launch.

5. Savvy Book Marketing

Savvy delivers customized strategies across genres. They offer marketing services including Amazon optimization, social media campaigns, influencer outreach, and cover design support. Their tailored approach helps authors build a strong online presence .