Mobile Engagement Market Soars with AI-Driven Growth
Introduction
The global Mobile Engagement Market is witnessing rapid expansion, valued at USD 18.55 billion in 2024 and projected to reach USD 284.09 billion by 2032, growing at a strong CAGR of 40.9%. Businesses are increasingly turning to mobile engagement platforms to deliver personalized, real-time communication across channels such as SMS, push notifications, in-app messaging, and emails. With the rise of 5G, mobile-first consumers, and AI-driven insights, enterprises are focusing on improving customer retention, loyalty, and conversion through seamless digital experiences. North America currently leads the market, while Asia-Pacific is emerging as the fastest-growing region due to its expanding smartphone base and rapid digital adoption.
Key Players
The market is highly competitive, with major players such as Urban Airship, Braze, IBM, Salesforce, Oracle, MoEngage, Vibes, Upland Software, and Marketo Engage driving innovation. Companies are investing in AI-powered automation, predictive analytics, and personalization to enhance engagement efficiency and customer experience. For instance, Braze and IBM have recently introduced advanced automation, AI assistants, and new integrations to strengthen omnichannel engagement strategies. These innovations are helping businesses reduce churn, improve campaign performance, and deliver hyper-personalized interactions at scale.
Segmentation
In terms of segmentation, the market is divided by solution, organization size, and industry vertical. The SMS/MMS segment dominates due to its reliability and high open rates, while push notifications are projected to grow fastest as app usage surges. Large enterprises currently hold the largest market share, but SMEs are expected to grow at the highest CAGR as SaaS-based solutions make advanced engagement tools more accessible. By industry, BFSI leads adoption, driven by secure, real-time communication needs, while retail is the fastest-growing sector, leveraging mobile engagement for personalized promotions, loyalty programs, and e-commerce growth.
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