India Media & Entertainment Market Overview and Insights:
According to MarkNtel Advisors Report, the India Media & Entertainment Market size was valued at around USD 30 Billion in 2024 and is projected to reach USD 48 Billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.8% during the forecast period, i.e., 2025-30.
India Media & Entertainment Market research is an ongoing process. Consistent monitoring and evaluating of market dynamics to stay informed and adapt your strategies accordingly. As a market research and consulting firm, we offer market research reports that focus on major parameters including Target Market Identification, Customer Needs and Preferences, Thorough Competitor Analysis, Market Size & Market Analysis, and other major factors. At the end, we do provide meaningful insights and actionable recommendations that inform decision-making and strategy development.
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Key Takeaways: Beneficial for Stakeholders and Clients:
- Historical Data: 2020-23
- Base Year: 2024
- Forecast Period: 2025-2030
What are the major challenges facing the India Media & Entertainment Market?
Subscription Challenge in India – The subscription model deployed across various segments of media & entertainment in India targets the consumers at the top end of the income pyramid of the country. This results in a very concentrated subscription base for the industry, therefore making it difficult to scale. For example, as per FICCI, the majority of the subscriptions associated with digital, and movies come from 40-50 million subscribers. Moreover, India has a price-sensitive middle and lower-income consumer base that does not prefer to opt for any subscription services. Furthermore, many digital OTT platforms in India follow a content-based subscription model. This may result in a scenario called subscription fatigue, which is caused when consumers have subscriptions to various platforms, many of which customers don’t want to pay for. The unfolding of such development could restrain the growth of India’s Media & Entertainment Industry.
Who are the Key Players Operating in the India Media & Entertainment Industry?
The top companies of the India Media & Entertainment market ruling the industry are:
- Walt Disney India
- Amazon Prime Video
- Netflix
- PVR Cinemas
- Times Group
- News Corporation
- Discovery Communications Inc.
- Sony Pictures Networks
- Viacom18 Media Pvt. Ltd.
- Zee Entertainment Enterprises Ltd.
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What is Included in India Media & Entertainment Market Segmentation?
The report has segmented the market into the following categories:
By Type
- Print Media- Market Size & Forecast 2020-2030, USD Million
- Digital Media- Market Size & Forecast 2020-2030, USD Million
- Streaming Media- Market Size & Forecast 2020-2030, USD Million
Television holds the largest share of the India Media & Entertainment Industry in terms of both reach and viewership in 2023. Furthermore, in India, over 210 million households have televisions, which is equivalent to around 891 million viewers, according to the Broadcast Audience Research Council (BARC). It is expected that as the country adds more households to its middle class, the number of television connections will rise further. For example, around 90 million households in the country are still awaiting their first television. These households belong primarily to rural parts of Uttar Pradesh, Madhya Pradesh, and Bihar. This will provide significant benefits to the industry over the forecasted period.
By Revenue
- Advertisement – Market Size & Forecast, 2020-2030, USD Million
- Subscription – Market Size & Forecast, 2020-2030, USD Million
- Others – Market Size & Forecast, 2020-2030, USD Million
By Language
- Hindi – Market Size & Forecast, 2020-2030, USD Million
- Kannada – Market Size & Forecast, 2020-2030, USD Million
- Telugu – Market Size & Forecast, 2020-2030, USD Million
- Tamil – Market Size & Forecast, 2020-2030, USD Million
- Marathi – Market Size & Forecast, 2020-2030, USD Million
- Malayalam – Market Size & Forecast, 2020-2030, USD Million
- Gujarati – Market Size & Forecast, 2020-2030, USD Million
- Others – Market Size & Forecast, 2020-2030, USD Million
By End-User
- Residential- Market Size & Forecast 2020-2030, USD Million
- Commercial- Market Size & Forecast 2020-2030, USD Million
By Region
- North
- New Delhi
- Punjab
- Haryana
- Uttarakhand
- Uttar Pradesh
- Madhya Pradesh
- Others
- South
- Tamil Nadu
- Andhra Pradesh
- Karnataka
- Telangana
- Kerala
- Others
- East
- Assam
- Meghalaya
- West Bengal
- Jharkhand
- Odisha
- Chhattisgarh
- Bihar
- Others
- West
- Rajasthan
- Gujarat
- Maharashtra
- Others
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Frequently Asked Questions (FAQs)-
- What are the industry's overall statistics or estimates (Overview, Size- By Value, Forecast Numbers, Segmentation, Shares)?
- What are the trends influencing the current scenario of the market?
- How has the India Media & Entertainment industry been evolving in terms of geography & adoption?
- Who are the key competitors, and what strategic partnerships or ventures are they coming up with to stay afloat during the projected time frame?
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