How to Write a Business Press Release That Attracts Media Attention

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In today’s fast-paced business world, effective communication is key. Whether you're launching a new product, opening a new branch, or celebrating a major milestone, one of the most powerful tools you have at your disposal is a business press release. Press releases not only provide an official announcement but also serve as a gateway to media attention, which can lead to increased visibility, brand recognition, and even sales. However, writing a press release for business that grabs the attention of journalists and media outlets can be a challenging task.

In this guide, we will explore the essential steps and best practices on how to write a business press release that not only informs but also attracts media attention.

What is a Press Release in Business?

A press release for business is an official statement issued by a company to the media to announce significant news or events. It could cover a variety of announcements, such as product launches, acquisitions, company openings, awards, or partnerships. A business press release is typically sent to journalists, news agencies, bloggers, and other media outlets to ensure broad dissemination of the news.

It is vital to note that the purpose of a press release is not only to inform but also to capture the media's attention. Therefore, a well-written press release should be newsworthy, compelling, and concise.

Why Press Releases Still Matter in 2025

In a world dominated by digital marketing and social media, one may wonder whether business press releases still hold the same value as they once did. The answer is a resounding yes. While social media platforms and blogs are vital for online presence, business press releases continue to be one of the most trusted methods for sharing key updates with a large audience. Here’s why:

Media Credibility: Journalists and media outlets are more likely to trust an official business press release than a social media post. A press release is considered formal and credible, making it a powerful tool to secure media coverage.
SEO Benefits: Press releases can contribute to improving a company's SEO (Search Engine Optimization). By strategically using keywords and linking back to the company’s website, press releases can help drive traffic and increase search engine rankings.
Wider Reach: Press releases are distributed to a variety of outlets and media contacts, giving businesses the opportunity to reach a broader audience than they might through social media or email campaigns alone.
Media Coverage: A compelling business press release has the potential to be picked up by journalists and outlets, leading to valuable media coverage.

The Anatomy of a Business Press Release

Before diving into the specifics of how to write a business press release, it is important to understand the key components that make up an effective press release.

Headline: Your headline is the first thing the reader sees. It should be attention-grabbing, concise, and clearly reflect the key message of the release. A compelling headline will entice a journalist or editor to continue reading.
Subheadline (Optional): A subheadline serves as an additional hook and provides a little more detail about the announcement. It should complement the headline but not be redundant.
Lead Paragraph: The opening paragraph should answer the five W’s (Who, What, When, Where, and Why) of the story. This is where you provide the essential information in a concise manner, ensuring that the reader immediately understands the importance of the release.
Body Paragraphs: The body of your business press release expands on the details. It should offer background information, context, and relevant data. You can also include quotes from company executives, industry experts, or customers.
Boilerplate: This section offers background information about your company. It is a standard paragraph that can be reused in all your press releases. It includes your company’s mission, products, and services.
Contact Information: Always include contact details at the end of the press release, including the name of a media contact person, phone number, and email address.

Step-by-Step Guide to Writing a Business Press Release That Attracts Media Attention

Let’s break down the process of writing a business press release step by step.

Step 1: Start with a Compelling Headline

The headline of your business press release is crucial. It should not only summarize your announcement but also grab the reader’s attention. Journalists often go through dozens of press releases a day, so your headline needs to stand out.

Here’s how to craft a headline that attracts attention:

Use Active Verbs: Action verbs help make your headline more engaging. For example, instead of “New Business Opening,” you can write “ Company Opens Doors to New Branch.”
Keep It Concise: Your headline should be short and to the point. Ideally, it should be under 100 characters.
Incorporate Keywords: Using relevant keywords, such as the name of your company, product, or industry, increases the likelihood of your release being discovered online.
Highlight the Benefit: Make sure the headline conveys why the news is important. What value does it bring to the audience? Why should they care?

Step 2: Write a Strong Lead Paragraph

The lead paragraph is arguably the most important part of your business press release. It should immediately convey the essential details of your announcement.

Be Direct: Don’t bury the most important information. Your lead paragraph should answer the basic questions: who, what, when, where, and why.
Make It Newsworthy: The lead should show the significance of the news. Journalists are more likely to cover news that is timely and relevant to their audience.
Include Key Facts: If applicable, include facts and figures in the first paragraph to make your announcement more concrete.

For example:
“XYZ Corporation, a leading provider of cloud-based solutions, today announced the launch of its new software aimed at improving business data management. Available starting June 1st, the software promises to simplify workflow automation for small and medium-sized enterprises.”

Step 3: Expand with Supporting Details

The body of the business press release should provide supporting details that help readers understand the full context of the news.

Include Quotes: A well-placed quote from a company executive, a customer, or an industry expert can add a human element to your release. It also provides an opportunity to emphasize the impact of your announcement.
Provide Context: If your announcement is related to a product launch or partnership, explain why this development is significant. What problem does it solve, and why is it important to your industry?
Keep It Focused: While it's essential to provide details, avoid overwhelming the reader with too much information. Be selective and highlight the most compelling points.

Step 4: Add a Boilerplate About Your Company

The boilerplate provides a brief overview of your company, including its mission, products, services, and history. It should be a consistent part of every business press release.

Keep It Concise: Your boilerplate should not exceed 100-150 words. It should offer enough information to provide context for the release but not overwhelm the reader.
Use Standard Language: The boilerplate is meant to be reused, so keep it general and factual. This way, it can be used in any press release without needing significant changes.

Step 5: Include Contact Information

Always include contact information for media inquiries. This ensures that journalists can easily reach out for additional details or interviews.

Name of the Contact Person: The person responsible for handling media inquiries.
Phone Number and Email: Provide a direct number and email address where journalists can reach someone quickly.

Common Mistakes to Avoid in Business Press Releases

While learning how to write a business press release, it’s important to avoid common pitfalls that can undermine the effectiveness of your announcement.

Lack of Newsworthiness: If your announcement isn’t compelling or newsworthy, journalists won’t cover it. Make sure your release is relevant to your audience and provides value.
Overuse of Jargon: Avoid using technical jargon or complex language. Journalists want to understand the message quickly. Write in clear, simple language that anyone can understand.
Too Much Self-Promotion: A press release is not an advertisement. Don’t over-hype your company or product. Focus on providing information and value, not just promotional content.
Missing or Inaccurate Information: Always fact-check your press release. Missing details or incorrect information can lead to misunderstandings and a loss of trust with the media.

Where to Publish Press Releases for Maximum Impact

After you’ve crafted your business press release, it’s time to distribute it to the right channels for maximum exposure.

Newswire Services: Platforms like PR Newswire, Business Wire, and GlobeNewswire can distribute your release to journalists and media outlets worldwide.
Industry-Specific Websites: Publishing your press release on industry-specific websites or blogs can help you reach a more targeted audience.
Social Media: Share your press release on your company’s social media profiles to drive engagement.
Email Distribution: Send your press release for business directly to key journalists or media outlets in your industry.
Your Own Website: Always publish your press release on your website. This not only provides a place for interested parties to read it, but it also supports your SEO efforts.

Writing a business press release that attracts media attention requires skill, precision, and a solid understanding of what makes newsworthy content. By following the best

practices outlined in this guide—crafting a compelling headline, writing a strong lead, providing supporting details, and distributing the release effectively—you can increase your chances of gaining the media coverage your business deserves.

A press release for business is an invaluable tool for generating visibility and establishing credibility. Whether you’re writing a new company press release, a startup press release, or a corporate press release, mastering the art of press release writing will ensure that your news gets the attention it deserves.