Healthcare Data Monetization Market forecasted to transform from $0.4 billion in 2023 to USD $0.9 billion by 2028, driven by a CAGR of 18.5%. The new research study consists of an industry trend analysis of the market. The new research study consists of industry trends, pricing analysis, patent analysis, conference and webinar materials, key stakeholders, and buying behaviour in the market. The growth of EHR adoption primarily drives the market growth, the increase in use of external data sources, the need to curtail escalating healthcare costs, increasing partnerships and collaborations among players, and growing investments in advanced analytics. Additionally, factors such rising adoption of AI in precision medicine, and the explosion in bioinformatics data and large healthcare datasets are also contributing to the market growth.
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Key Market Players:
Major players operating in the healthcare data monetization market are Oracle Corporation (US), Microsoft Corporation (US), Google (US), Salesforce, Inc. (US), SAS Institute Inc. (US), SAP SE (Germany), TIBCO Software Inc. (US), Sisense Inc. (US), Snowflake Inc. (US), QlikTech International AB (US), HealthVerity, Inc. (US), Accenture (Ireland), Availity, LLC (US), Domo, Inc. (US), Komodo Health, Inc. (US), ThoughtSpot Inc. (US), Datavant (US), Verato (US), Infor, Inc. (US), Virtusa (US), Infosys (India), Particle Health, Inc. (US), Innovaccer, Inc. (US), H1 (US), and Medoble Inc. (US).
Healthcare Data Monetization Market Dynamics:
Driver: Increase in use of external data sources
External data sources refer to data collected from sources outside of a healthcare organization, such as social media, wearables, consumer data brokers, and other sources. By incorporating external data sources into their analytics and insights, healthcare organizations can gain a more comprehensive view of patient health and behavior, which can lead to improved outcomes and new revenue streams.
One example of the increasing use of external data sources is the integration of data from wearables and other digital devices into healthcare analytics platforms. Wearables such as fitness trackers and smartwatches can collect a wide range of patient health and behavior data, including activity levels, heart rate, and sleep patterns. By integrating this data into healthcare analytics platforms, healthcare organizations can gain a more comprehensive view of patient health and behavior, which can lead to improved outcomes and new revenue streams. The global IoT medical devices market is expected to grow at a CAGR of 28.9% from 2021 to 2026. While according to a research study, the number of active IoT devices is expected to grow to ~31 billion by 2025. As healthcare organizations look to gain a more comprehensive view of patient health and behavior and create new revenue streams through data-driven insights, the rapidly increasing demand for wearables and medical IoT devices is expected to offer several opportunities to market players.
Restraint: Regulatory constraints to impact the growth of the market during the forecast period
Regulatory constraints are a significant challenge impacting healthcare data monetization growth. Healthcare data is subject to various laws and regulations governing data privacy, security, and use, making it challenging for organizations to collect, store, and use data for commercial purposes.
One of the primary regulations impacting healthcare data monetization is the Health Insurance Portability and Accountability Act (HIPAA). HIPAA is a federal law that sets national standards for protecting the privacy and security of protected health information (PHI). PHI includes any information that can be used to identify an individual's health status or healthcare services. Covered entities, such as healthcare providers and health plans, are required to comply with HIPAA regulations to protect the privacy and security of PHI. This can include obtaining patient consent before using or disclosing their data, implementing technical and administrative safeguards to protect data, and reporting data breaches.
HIPAA regulations can be a barrier to healthcare data monetization as organizations must comply with strict requirements to use and disclose PHI. For example, a healthcare provider looking to sell patient data to a pharmaceutical company for research must ensure that they have obtained patient consent and implemented appropriate safeguards to protect the data. Failure to comply with HIPAA regulations can result in significant fines and penalties.
Opportunity: Rising Demand for Real-World Evidence
The rising demand for real-world evidence (RWE) presents a significant market opportunity for healthcare data monetization. Real-world evidence refers to data collected from real-world patient populations in everyday clinical practice, outside the controlled environment of clinical trials. This type of data provides valuable insights into treatment outcomes, safety profiles, comparative effectiveness, and patient experiences, which are essential for evidence-based decision-making in healthcare. Healthcare organizations that possess extensive and high-quality RWE datasets can monetize this data by collaborating with various stakeholders in the healthcare ecosystem.
Challenge: Security concerns
Increased use of automated technologies such as EHRs, medical claims processing, and the move towards healthcare integration and health information exchanges (HIEs) have helped expand healthcare privacy and security landscape. Electronic exchange of patient data offers greater reach and efficiency in healthcare delivery but has high-security risks due to the broader access offered.
Approximately one-third of data breaches result in medical identity theft in the healthcare industry, mainly due to the lack of internal control over patient information, outdated policies, and procedures or non-adherence to existing ones, and inadequate personnel training. The HIPAA Journal recorded 712 healthcare data breaches in its 2021 breach list in the US, an increase of 10.9% over the total number of breaches tracked in 2020. Between 2009 and 2021, 4,419 healthcare data breaches of 500 or more records have been reported to the HHS Office for Civil Rights. Those breaches have resulted in the loss, theft, exposure, or impermissible disclosure of 314,063,186 healthcare records. That equates to more than 94.63% of the 2021 population of the US. In 2018, healthcare data breaches of 500 or more records were reported at around 1 per day. The rate has only doubled in the four years since. In 2021, an average of 1.95 healthcare data breaches of 500 or more records were reported daily. Thus, creating a secure communication platform is a significant challenge faced by IT vendors catering to the healthcare industry. Potential security concerns related to HCIT systems may lead to a rise in the sense of insecurity among users and, hence, restrain their adoption until secure healthcare data monetization solutions are available in the market.
Primary Research
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include industry experts such as CEOs, vice presidents, marketing and sales directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the healthcare data monetization market. The primary sources from the demand side include key executives from pharmaceutical & biotechnology companies, research centers, academic institutes, & government organizations, hospitals, healthcare providers, healthcare payers, medical technology companies, contract research organizations, non-profit organizations (NPOs), agri-genomics organizations, and direct-to-consumer companies. After the complete market engineering process (which includes calculations for the market statistics, market breakdown, market size estimation, market forecasts, and data triangulation), extensive primary research has been conducted to gather information and verify and validate the critical numbers obtained.
Primary interviews were conducted to gather insights such as market statistics, data of revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to type, deployment, end user, and region.
Secondary Research
This research study involved the use of widespread secondary sources; directories; databases, such as D&B, Bloomberg Business, and Factiva; white papers; government sources; corporate filings (such as annual reports, investor presentations, and financial statements); and trade, business, and professional associations; and company house documents. Secondary research was used to identify and collect information for this extensive, technical, market-oriented, and commercial study of the healthcare data monetization market. It was also used to obtain important information about the top players, market classification and segmentation according to industry trends to the bottom-most level, geographic markets, technology perspectives, and key developments related to the market. A database of the key industry leaders was also prepared using secondary research.
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Recent Developments:
- In October 2022, Oracle Corporation introduced a planning solution for the healthcare industry as part of its Fusion Cloud Enterprise Performance Management (EPM) offering. The solution aims to help healthcare organizations improve financial performance and patient care by enabling them to model scenarios, optimize resources, and make better finance, workforce, and patient care decisions.
- In April 2023, Microsoft Corporation and Epic Systems expanded their collaboration to integrate generative AI into healthcare by combining Azure OpenAI Service with Epic's electronic health record (EHR) software. The collaboration aimed to enhance patient care, increase productivity, and improve financial integrity in health systems globally.
- In February 2023, Redox and Google Cloud partnered to simplify the exchange of healthcare data, enabling better and faster decision-making for healthcare organizations. Redox's platform would be replicated on Google Cloud, offering customers access to Redox's products and services.
- In April 2023, Salesforce announced new Customer 360 for Health capabilities aimed at enhancing personalized patient experiences and reducing operational costs for healthcare providers. These innovations leverage real-time data, AI, and automation to address the challenges faced by healthcare organizations in meeting customer expectations.
- In May 2023, HTEC Group joined the SAS IoT Partner Ecosystem to partner on delivering innovative solutions in industries such as healthcare, life sciences, logistics, and more. The partnership aimed to develop joint offerings that enable global enterprise companies to apply cutting-edge data-driven, IoT, edge, and cloud-enabled solutions to their business challenges.
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