Hair Thinning Market Size, Share and Growth | Forecasts 2030

Hair Thinning Market Size & Trends

The global hair thinning market size was estimated at USD 1.40 billion in 2023 and is projected to grow at a CAGR of 10.50% from 2024 to 2030. As concerns about overall wellness continue to rise, people are seeking solutions to address hair-related issues, with alopecia affecting nearly 160 million individuals worldwide, including 6.7 million in the United States. The growing demand for innovative hair growth treatments and supplements has also driven market expansion. According to recent statistics from the National Alopecia Areata Foundation, awareness about hair wellness is on the rise, fueling consumer interest in advanced solutions for hair problems.

The COVID-19 pandemic brought about a significant impact on the hair-thinning market, presenting a unique opportunity for growth. As people became increasingly health-conscious, the demand for at-home hair care solutions surged, particularly supplements and hair fibers. In response, companies shifted their focus to promoting these products as convenient and effective alternatives to traditional salon visits during lockdowns. The pandemic's acceleration of eCommerce also transformed consumer behavior, with many opting for online shopping over physical retail spaces that were restricted or closed. This shift prompted businesses to bolster their online presence, refine their eCommerce experiences, and explore direct-to-consumer channels to cater to the growing demand.

The market is poised for substantial growth due to the rising prevalence of hair loss disorders, fueling a surge in demand for innovative hair treatments. A complex interplay of genetic predisposition, hormonal imbalances, stress, poor nutrition, and environmental toxins all contribute to widespread and persistent hair problems. Furthermore, hair loss disorders are not exclusive to specific age groups or genders; rather, they affect individuals across the globe, making it a pressing global health concern. According to recent data from the National Library of Medicine, approximately 50 million men and 30 million women in the U.S. are affected by androgenetic alopecia, a condition that can manifest as early as adolescence. As people age, the likelihood of experiencing hair loss increases significantly, highlighting the need for effective and innovative treatments to address this pressing issue.

The alarming rate of hair loss in older adults warrants attention from manufacturers and consumers alike. According to data from the National Library of Medicine, over 50% of men aged 50 years & above are experiencing some degree of hair thinning or balding. Meanwhile, women's likelihood of hair loss surges after menopause. This widespread demographic encompasses a broad customer base, fueling a lucrative and diverse market that caters to an array of needs. Consequently, the market is poised for substantial growth in the near future.

The growing concern of hair loss has led many customers to seek out effective, natural solutions that can help address this issue. In response, companies have been developing and marketing hair growth supplements and treatments that promise both efficacy and safety. Recent advancements in research and technology have enabled the creation of innovative hair growth supplements that are backed by science. Many companies are now investing heavily in research and development to create novel and innovative products that cater to the needs of their customers. For example, Curallux, LLC recently launched its Nurish product line in January 2023, which is made from Cynatine HNS (Hair, Nails, and Skin), a cosmeceutical component derived from proteins naturally occurring in the human body.

Market Concentration & Characteristics

The pharmaceutical industry is witnessing a surge in innovation, driven by significant breakthroughs in ingredient formulations, delivery systems, and technology integration. To stay ahead of the curve, companies are placing substantial emphasis on research and development, with a focus on enhancing product efficacy, safety, and overall consumer satisfaction. This ongoing commitment to innovation is expected to further propel growth and advancements in the industry.

The market landscape for companies in the health and wellness industry remains relatively collaborative, with partnerships and acquisitions playing a crucial role in shaping their strategies. Notable examples of this trend can be seen in the recent acquisition by Unilever in June 2022, as well as the endorsement of Nutrafol by Nutraceutical Wellness, Inc., which has earned itself the title of most recommended hair growth brand in the U.S.

Regulation plays a vital role in shaping the North American market by prioritizing product safety, efficacy, and transparency in labeling. Stricter guidelines, enforced by regulatory bodies like the FDA and FTC, not only influence product development but also guide marketing strategies and consumer trust-building initiatives. As a result, industry compliance becomes paramount, ultimately safeguarding public health while fostering confidence in the products we use daily.

The expansion of our product portfolio is a testament to our commitment to catering to the diverse needs of consumers worldwide. We've successfully introduced innovative formulations that address specific hair care concerns, such as hair reduction, dry & rough hair, metabolism support, and hair thinning control. A notable example of this is GNC's collaboration with Curallux, LLC, who launched Cynatine HNS supplements in January 2023, specifically designed to promote hair growth for both men and women, further solidifying our position as a market leader.

The global market is witnessing a notable push for regional diversification, as companies are carefully tailoring their strategies to cater to the unique needs and preferences of consumers across different geographic regions. By doing so, they aim to capitalize on shifting health trends, evolving regulatory landscapes, and distinct cultural nuances, ultimately driving expansion and growth within the market.

Product Insights

The multivitamins & supplements market dominated the industry landscape in 2023, accounting for approximately 64.78% of total sales. A key driver behind this segment's growth is the rising demographic trend of an aging population. As individuals age, they become more susceptible to hair loss and thinning, thereby fuelling a consistent demand for pharmaceutical solutions. Furthermore, shifting beauty standards and the increasing emphasis on healthy, youthful locks have also played a significant role in expanding this market sector.

The multivitamins and supplements market is poised for significant growth between 2024 and 2030, driven by their increasing popularity among consumers. What sets these products apart is the multifaceted approach they offer to hair health, providing a convenient and holistic solution in one easy-to-consume form. By combining various vitamins, minerals, and herbal extracts, multivitamins and treatment supplements aim to support overall hair wellness. Key nutrients like vitamins A & C, biotin, iron, and zinc are often included, which play crucial roles in promoting hair growth and strength. This comprehensive approach may yield better results compared to single-ingredient products that focus on a specific aspect of hair health.

Distribution Channel Insights

The hypermarket and supermarket segments dominated the market share with 36.37% in 2023, offering customers an attractive option for cost-effective solutions. Their pricing strategy, coupled with occasional promotions, resonates with consumers seeking affordable options to address hair thinning concerns. The widespread geographical presence of these retail outlets facilitates accessibility across diverse regions, thereby driving growth within this segment.

The rise of digital commerce is poised to propel the online distribution channel segment at the forefront of growth, driven by compelling CAGR rates. By offering enticing price drops, savvy online retailers are effectively boosting sales through their e-commerce platforms. Meanwhile, online marketplaces are continually developing innovative tactics to outmaneuver their offline counterparts. The unparalleled convenience provided by these channels is fueling expansion and driving segment growth. As the popularity of e-commerce continues to surge, consumers are increasingly turning to digital channels for their hair supplement needs. Furthermore, the growing number of self-directed consumers is a key catalyst for this segment's remarkable growth trajectory.

End-Use Insights

The female demographic dominated the market with a 58.12% share in 2023. For many women, hair thinning is a pressing issue that can arise from a combination of factors such as genetic predisposition, hormonal shifts, stress levels, nutritional deficiencies, and underlying medical conditions. The prevalence of this concern varies significantly across different age groups, ethnicities, and individual circumstances. Furthermore, the life events of menopause or pregnancy can trigger hair thinning in women, thereby driving growth within this segment.

The women's segment is poised for significant growth, driven by an increasingly faster CAGR rate in the market. A common concomitant symptom of Polycystic Ovary Syndrome (PCOS), a health disorder predominantly affecting women, is hair loss. PCOS leads to an imbalance in hormone production, particularly androgens, which can disrupt ovulation and cause a range of other symptoms including acne and obesity. According to the U.S. Department of Health and Human Services, approximately 5 million women in the United States are living with PCOS, thereby contributing to the growing market demand for solutions addressing this condition.

Regional Insights

The North American hair thinning market is poised for significant growth, driven by a rising disease burden, enhanced research collaborations, and government-led initiatives such as targeted awareness campaigns and substantial research funding. The presence of prominent organizations like the National Alopecia Areata Foundation, Canadian Alopecia Areata Foundation, and Cicatricial Alopecia Research Foundation will likely have a profoundly positive impact on market growth. Their provision of guidelines and creation of awareness will not only educate consumers but also pave the way for more effective treatments. The emergence of alternative hair growth solutions is expected to intensify competition in this region, particularly in the supplement market, as privately labeled brands continue to gain traction. This increased competition will lead to a wider range of products available, making it easier for consumers to find suitable options. The presence of both small and established players will further enhance product availability, thus augmenting hair growth product penetration in North America.

U.S. Hair Thinning Market Trends

The US hair thinning market is poised for growth, driven by an increasingly health-conscious population, particularly among those aged 19-50. This age group has seen a rise in disorders such as alopecia and tinea capitis, leading to an increased adoption of supplements to address these issues. A high rate of multi-nutrient deficiencies across various age groups further fuels the demand for hair supplements and effective treatments. Notably, supplement consumption among Americans has steadily risen over the past two decades, with 80% of adults in the US currently consuming dietary supplements as of 2021. As a result, the market is expected to be driven by these increasing demand patterns and changing consumption habits.

Asia Pacific Hair Thinning Market Trends

The Asia Pacific region is witnessing a surge in demand for hair growth solutions, with the market dominated by a significant revenue share of 45.34% in 2023. As more individuals in the region grapple with hair-related issues such as thinning and loss, both men and women alike are seeking effective solutions to address these concerns. The growing awareness of the importance of hair health has led to an increase in consumption of hair growth supplements and treatments. Furthermore, the rise in disposable income in countries like China and India has enabled greater access to a wider range of hair care products and treatments, resulting in a heightened willingness to invest in hair growth products and driving market growth.

In South Korea, an increasingly health-aware population is driving the growth of the hair thinning market. Elderly individuals and adults alike are seeking solutions to maintain a thriving life, with a growing emphasis on adopting targeted supplements that promote overall well-being. As concerns about hair thinning escalate, consumers have begun to prioritize healthy aging and disease prevention, thereby fueling the demand for supplements specifically designed to support healthy hair growth.

Vietnam's hair thinning market is experiencing significant growth as its demographic landscape continues to evolve. The country's expanding population of young, affluent individuals is driving demand for premium personal care and grooming products, including those catering specifically to hair care needs. Furthermore, changing lifestyles that combine stress, poor nutrition, and increased exposure to pollution are contributing to an increase in hair thinning cases, thereby fueling the market for related solutions.

Europe Hair Thinning Market Trends

The hair thinning market in Europe is poised for substantial expansion as consumers become increasingly health-conscious and proactive about their well-being. With growing awareness of the importance of personalized nutrition, Europeans are seeking out tailored solutions to address hair loss concerns. As a result, there is a surge in demand for nutrition-based products that promote healthy hair growth and reduce the visible effects of aging. This shift towards preventative care has led to an influx of innovative dietary supplements being developed and launched across the region.

In Italy, a substantial proportion of the population has been seeking solutions for hair thinning issues, with dietary supplements and treatments gaining popularity in recent years. The country's growing demand for health-related products is a significant driver, while an increasing number of cases of hair loss disorders have also fueled the market. Furthermore, Italy's aging population and a rise in younger individuals searching for hair growth solutions are contributing factors to its expansion. As a result, we can expect an increase in supplement consumption among the Italian population, driving the market forward.

The Spanish hair thinning market is experiencing steady expansion, driven by the high demand for supplements among its citizens. With a notably high consumption rate of vitamin and mineral supplements, Spain stands out as a key player in this segment. As the market continues to show promise, experts forecast significant growth in the coming years, largely attributed to the growing trend of personalized nutrition among women and the aging population in the country, which is driving demand for tailored solutions to address hair thinning concerns.

The Swedish hair thinning market is experiencing a surge due to a unique blend of factors, including a health-orientated population, cutting-edge medical facilities, and access to premium products. As consumers increasingly prioritize their well-being, the demand for health and dietary supplements has risen steadily, driven by the growing awareness of preventive healthcare strategies. This shift towards proactive care is largely fueled by increased healthcare expenditures and the rising prevalence of lifestyle-related health issues.

MEA Hair Thinning Market Trends

The Middle East & Africa market for hair-thinning supplements has witnessed significant expansion in recent years, fueled by a combination of factors that have driven consumer demand. As people become more proactive in addressing hair loss and promoting healthy hair growth, the need for effective solutions has increased. Several key factors are contributing to this growth, including the desire for healthier and fuller hair, concerns related to hair thinning and balding, shifting lifestyles, and a growing awareness of the importance of hair care.

The Saudi Arabian hair thinning market has witnessed steady expansion over the past few years, with supplement usage soaring significantly within the population. According to recent data, approximately 47% of individuals in the country have used at least one dietary supplement since 2019, highlighting a growing trend towards proactive health care. In contrast, a study published by the National Institutes of Health (NIH) in October 2023 found that an astonishing 71.3% of participants experienced hair loss, with stress and other psychological factors identified as primary contributors to this widespread issue. These findings underscore the escalating demand for effective solutions to address hair thinning concerns, thereby fueling market growth.

The Kuwait hair thinning market is witnessing significant expansion, driven by an increasing demand for effective solutions to address this common concern. The country's strategic location and extensive distribution network have made it an attractive destination for supplement manufacturers looking to capitalize on the growing demand for hair growth products. Furthermore, the high level of penetration among existing supplement companies has contributed to the market's upward trajectory, positioning Kuwait as a key player in the regional market.

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Key Hair Thinning Company Insights

Market leaders are leveraging product approval as a key strategy to boost product visibility and accessibility within the market. Concurrently, they're opting for expansion as a means of bolstering production and research activities. Furthermore, several prominent firms are engaging in strategic acquisitions of smaller players to solidify their market foothold. By doing so, these companies can enhance their capabilities, expand their offerings, and refine their competencies.

Key Hair Thinning Companies:

The following are the leading companies in the hair thinning market. These companies collectively hold the largest market share and dictate industry trends.

• Church & Dwight Co, Inc
• Keranique
• Unilever (Nutraceutical Wellness, Inc.)
• Nanogen
• Lexington International, LLC (Hairmax)
• Help Hair, Inc.
• KeraFiber
• Vitabiotics, Ltd.
• Nestlé Health Science (Nature’s Bounty)
• GNC Holdings, Inc. (Harbin Pharmaceutical Group)

Recent Development

• In December 2023, Hairmax announced a long-term partnership with Pattern Inc., an e-commerce accelerator, which will help Hairmax drive brand sales on the Amazon platform.

• In November 2023, Hairmax announced its expansion into the European Union (EU), with a strategic alliance with Johnbeerens.com, which helped Hairmax deliver its products to customers in the EU.

• In April 2023, Nutrafol, a leading recommended hair growth supplement brand, partnered with Sid Lee, a creative agency, to create a campaign named Grow on.

• In August 2021, Nestlé Health Science acquired the core brands of The Bountiful Company, including Solgar, Osteo Bi-Flex, Ester-C, Puritan’s Pride, and Nature's Bounty. This acquisition strengthened the company's existing product portfolio.

Hair Thinning Market Report Scope

Global Hair Thinning Market Report Segmentation

This comprehensive forecast assesses the trajectory of revenue growth in the hair thinning market, while also examining the current trends across each sub-segment. Conducted by The Research Insights, this report divides the market into distinct categories: product, end-use, distribution channel, and region, providing a detailed analysis from 2018 to 2030.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Multivitamins & Supplements 

    • Gummies & Soft Gels

    • Capsules

    • Powder

    • Tablets

  • Hair fiber

• End-Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Women

  • Men

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarket & Supermarket

  • Pharmacy & Drug stores

  • Specialty Store

  • Online Stores

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Italy

    • Spain

    • Sweden

    • Netherlands

    • Portugal

    • Poland

    • Turkey

    • Baltic Countries

  • Asia Pacific

    • South Korea

    • Vietnam

    • Singapore

    • Taiwan

    • Hong Kong

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Peru

    • Colombia

    • Chile

  • Middle East and Africa

    • Saudi Arabia

    • UAE

    • Kuwait