According to UnivDatos research report “Global Hair Care Market”, the market is expected to witness robust growth during the forecast period (2022-2028).
Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp and to a lesser extent facial, pubic, and other body hair. Hair care routines differ according to an individual's culture and the physical characteristics of one's hair. In addition, hair care products come under the category of cosmetics and personal care products. Hair care products assist men and women in maintaining the health and cleanliness of their hair while also protecting it from injuries. Moreover, the range of products available in the market for various applications depends on the type of hair. In recent years, the demand for hair care has risen dramatically due to the rising awareness among consumers of their hygiene, and lifestyle. For instance, in October 2021, Lov'n Ur Hair launched an all-natural hair growth system that promotes growth, health, education, and long-lasting results. For individuals who anticipate positive returns from careful investments, a hair care system experience.
The Hair Care Market is expected to grow at a steady rate of around 4% owing to the increasing rise in the demand for hair color products, changing lifestyles, hairstyle trends, and the rise in the aging population coupled with increasing air pollution is affecting the quality of hairs. Major companies in the market offer hair care for consumers with technologically advanced features. For instance, In July 2021, Adon Hair Care Clinic, an India-based hair transplant brand, launched Grow dense Hair Serum, which is approved by the FDA and designed for hair and scalp care.
This is mainly due to the rise in the demand for hair color products, changing lifestyles, hairstyle trends, and the rise in the aging population coupled with increasing air pollution. In addition, the rise in hair problems and the growing need for natural products are likely to contribute to the market growth of hair care in the forecast period.
Based on product type, the market is segmented into shampoo, hair colorant, conditioner, hair styling product, and hair oil. The shampoo category is to witness higher CAGR during the forecast period owing to its different hair enrichment content, which includes vitamins, botanical extracts, minerals, oils, and other ingredients that assist stimulate hair growth from the scalp follicles. The changing consumer perception toward organic products, coupled with the growing utilization of environmentally sustainable products, has fueled the demand for naturally derived products. In addition, with the use of shampoos consumers can remove the unwanted buildup without shedding hair or sebum. Furthermore, the entry of global players into emerging markets adds to the growth of the market. For instance, Atulya, the highly acclaimed brand of Beacon Bio Life Sciences Private Limited, has launched its new Veg Keratin and Wheat Protein range of products, which includes hair shampoo, hair conditioner, hair oil, and hair mask.
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Based on the distribution channel, the market is categorized into supermarkets/retail stores, salons, e-commerce, pharmacies, specialty stores, and others. Among these, the supermarkets/retail stores to hold a significant share in the market in 2020. This is mainly due to the availability of a wide range of goods under a single roof, eliminating the need to browse in multiple stores. Similarly, the consumers' ability to physically see the item reduces the chance of purchasing counterfeit goods. In addition, supermarkets/ retail stores are working as the biggest distribution channel due to changes in living standards and shifts in consumers’ buying behavior.
Asaia-Pacific to witness extensive growth
For a better understanding of the market adoption of the Hair Care industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia-Pacific is anticipated to grow at a substantial CAGR during the forecast period. This is mainly due to the rising awareness about personal hygiene and well-being along with the gradually increasing disposable income levels and standards of living. Furthermore, hair care has always been a top priority for both men and women. Over 30% of men and around 22% of women, globally, prioritize hair care over skin, face, and physique. In addition, the countries like China, South Korea, Japan, and others are showing rapid progress due to which consumers in these regions experience extreme air pollution will lead to the cleaning of hair. Also, major players in the market continue to invest in launching new products for hair care. For instance, Adon Hair Care Clinic, an India-based hair transplant firm, launched Growdense Hair Serum in July 2021, which is FDA-approved and developed for hair and scalp care. This serum treats hair loss problems without any side effects and helps in hair regrowth.
According to UnivDatos Market Insights (UMI)’, the key players with a considerable market share in the Hair Care market are Amway Corporation, L'Oréal S.A., Henkel, Procter & Gamble Co., Unilever plc, Kao Corporation, Oriflame Holding AG, Revlon Inc., Avon Products Inc., Johnson & Johnson.
“Global Hair Care Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings.
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Market Segmentation:
By Product Type (Shampoo, Hair Colorant, Conditioner, Hair Styling Product, and Hair Oil)
By Distribution Channel (Supermarkets/Retail Stores, Salons, E-Commerce, Pharmacies, Specialty Stores, and Others)
By Region (North America, Europe, Asia-Pacific, Rest of the World)
By Company (Amway Corporation, L'Oréal S.A., Henkel, Procter & Gamble Co., Unilever plc, Kao Corporation, Oriflame Holding AG, Revlon Inc., Avon Products Inc., Johnson & Johnson)
Key questions answered in the study:
What are the current and future trends of the global hair care industry?
How the industry has been evolving in terms of product type and distribution channel?
How the competition has been shaping across the countries followed by their comparative factorial indexing?
What are the key growth drivers and challenges for the global hair care industry?
What is the customer orientation, purchase behavior, and expectations from the global hair care suppliers across various region and countries?
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