Connected Living Room Market Size, Share & Growth Analysis 2030

Connected Living Room Market Trends

The global connected living room market is poised for significant growth, driven by an increasing demand for smart home technologies. With a projected value of USD 60.03 billion by 2024, this market is expected to expand at a CAGR of 8.9% from 2025 to 2030. The sales of popular products such as smart TVs, gaming consoles, laptops, smartphones, and connected lighting technologies are driving the trend towards connected living rooms. Smart TVs have become an essential part of modern entertainment, allowing users to access content directly from applications like Netflix, Disney+, and YouTube without needing additional devices. The rising popularity of video and audio streaming platforms has also led to increased demand for devices such as Amazon Fire TV, Chromecast, and Roku. These solutions offer seamless access to streaming content, making them an ideal hub for connected living room ecosystems. Furthermore, the ongoing development of 5G Internet presents a significant opportunity for industry growth. With the advent of high-speed internet connectivity, connected devices can stream high-definition content simultaneously, supporting multiple devices through efficient networks. As technology advances, we can expect to see even more innovative solutions emerge, transforming the way we live and interact in our homes.

As the world becomes increasingly tech-savvy, households are witnessing a significant shift towards adopting comprehensive systems that seamlessly integrate various aspects of daily life, including entertainment, lighting, and security. The rise of smart homes is a driving force behind this trend, where multiple devices work in harmony to create an optimized living space. Take, for example, the growing popularity of controlling everything from the TV, lights, thermostat, and security system with just one application or voice command. Moreover, concerns over home security are prompting consumers to incorporate connected devices such as smart doorbells, surveillance cameras, and motion sensors into their living rooms. These solutions offer a unified setup that provides both convenience and security, allowing users to effortlessly monitor their home's safety from anywhere, using video surveillance features available on devices like Ring and Google Nest Cam.

The rise of modern gaming consoles has revolutionized the way we entertain ourselves at home. As disposable income levels increase, consumers are now more inclined to invest in high-end gaming systems such as the PlayStation 5, Xbox Series X, and Nintendo Switch. These cutting-edge consoles not only offer an immersive gaming experience but also serve as a catalyst for connected living rooms, driving demand for smart TVs, voice-controlled systems, premium audio setups, and integrated home entertainment hubs. By seamlessly integrating with smart home devices, these consoles have transformed the living room into a hub of entertainment and gaming, offering users unparalleled convenience. Apart from gaming, these consoles also provide access to popular streaming platforms like Netflix and Hulu, as well as media playback capabilities. In response, smart TV manufacturers are optimizing their products to work in harmony with gaming consoles. For instance, features such as 4K resolution, HDR, and low latency gaming modes have been incorporated into TVs, designed to enhance the gaming experience while ensuring reliability for streaming content.

The proliferation of smartphones and tablets is driving growth in the global connected living room market, with these devices playing a pivotal role in connected technologies. As control centers, entertainment hubs, and communication devices, they seamlessly integrate with various smart home solutions, allowing users to effortlessly manage their surroundings. Users can now command smart lights, thermostats, security cameras, and smart locks through mobile apps, granting them comprehensive control over their living spaces. In tandem with the rise of smart cities, governments worldwide are investing heavily in IoT technologies to upgrade urban infrastructure, including homes. By incorporating connected devices such as smart thermostats, lighting, and security systems, these initiatives aim to foster a harmonious convergence of technology and lifestyle. Many governments have launched initiatives to promote energy-efficient solutions, offering grants or tax breaks for the installation of devices that reduce energy consumption. By empowering households with these cutting-edge technologies, governments hope to encourage sustainable practices and lower utility costs. As awareness about smart devices continues to expand, we can expect significant industry advancements in the coming years, transforming the way we live and interact within our homes.

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Product Insights

The rise of smart TVs has significantly contributed to the growth of the connected living room industry, accounting for 29.9% of total revenue in 2024. The improving global standard of living has led to a surge in demand for premium home entertainment products, with smart TVs emerging as a top choice among consumers. These devices seamlessly integrate with Wi-Fi and Ethernet ports, making it effortless to connect them to the internet for seamless streaming services, web browsing, and software updates. Furthermore, integration with popular voice-controlled assistants like Amazon Alexa and Google Assistant enables users to effortlessly control their TV using voice commands, catering to tasks such as channel navigation, volume adjustment, or content search. The proliferation of high-definition (HD) and ultra-high-definition (UHD) resolutions on streaming services like Netflix, Hulu, and Disney+ has further increased the appeal of smart TVs, making them an essential component of modern living rooms.

The connected security systems segment is poised for significant growth from 2025 to 2030, driven by the increasing integration of security systems with smart home technologies. This trend is reflected in the growing demand for convenient, efficient, and intuitive solutions that enable consumers to easily monitor and protect their homes. For instance, smart cameras are being widely adopted, offering a range of features such as video recording, motion detection, and instant notifications to homeowners' smartphones. These innovative devices can be seamlessly integrated with other smart home appliances, creating a cohesive and responsive security ecosystem. Furthermore, the incorporation of cutting-edge technologies in security appliances has been gaining traction, with manufacturers like eufy pushing the boundaries of image quality and functionality. The introduction of the eufyCam S3 Pro outdoor security camera in January 2025 is a notable example, leveraging advanced MaxColor Vision technology to deliver crisp image quality even in complete darkness.

Application Insights

The global smart home market is witnessing a significant shift towards retrofitting as a preferred method for transforming traditional homes into energy-efficient, sustainable living spaces. This approach involves integrating connected technologies such as smart lighting, security systems, and voice assistants into existing homes without necessitating complete renovations. As homeowners become increasingly aware of the benefits of these technologies, including enhanced comfort, convenience, and environmental sustainability, the demand for retrofitting services is on the rise. According to industry reports, over 1 million properties in the UK alone are expected to undertake retrofitting efforts each year as part of a broader goal to achieve net-zero emission targets by 2050, thereby driving growth in the connected technologies segment.

The construction segment is poised to experience the highest Compound Annual Growth Rate (CAGR) in the global connected living room market during the forecast period. The rapid growth of modern building structures that incorporate devices such as smart lighting, advanced security systems, and home entertainment solutions drives this expansion. New home construction presents a more efficient and cost-effective approach to integrating connected technologies compared to retrofitting. The cutting-edge design of new building infrastructure facilitates seamless integration of these systems while allowing homeowners to customize their homes according to their preferences and needs. Features such as built-in speakers, recessed lighting, or smart thermostats can be seamlessly incorporated into the architecture, ensuring a balance between aesthetics and functionality. Government initiatives aimed at promoting smart city development are also driving demand for connected living rooms among homeowners. By encouraging builders and developers to incorporate modern technology-oriented designs into their projects, governments are shaping the market's focus on innovative solutions that cater to evolving consumer needs and expectations.

End-use Insights

The home entertainment and media streaming segment dominated the global market for connected living rooms in 2024, driven by consumer demand for video and music streaming platforms. Over the past decade, devices such as smart TVs, smart speakers, voice assistants, home theater systems, and smart set-top boxes have experienced substantial growth in sales, fueled by rising disposable incomes and a desire for premium viewing experiences among homeowners. According to Hub Entertainment Research data, U.S. households now own around 80% of smart TVs, up from 47% in 2021, with over 60% utilizing streaming services during the first quarter of 2024. The integration of connected living rooms offers users a unified interface to control all entertainment systems, either through voice commands, a remote, or a mobile application, resulting in substantial convenience and boosting the appeal of connected solutions for living rooms.

The connected living room market is poised for significant growth between 2025 and 2030, driven primarily by the growing desire of homeowners to seamlessly integrate various aspects of their home into a single, intelligent system. This trend has been fueled by the increasing need for convenience, energy efficiency, and enhanced security. Brands such as Philips Hue, LIFX, and Sengled have capitalized on this demand with Wi-Fi-enabled light bulbs that can be effortlessly controlled via smartphones or voice commands, allowing users to adjust color, brightness, and ambiance at their fingertips. Similarly, smart motion sensors now automatically illuminate rooms upon entry and extinguish after a predetermined period of inactivity, thereby optimizing energy consumption. Additionally, devices like the Nest Thermostat and Ecobee have made it possible for users to effortlessly manage temperature settings, monitor energy usage, and schedule heating and cooling cycles remotely through their smartphones or voice assistants. As consumers continue to seek out innovative solutions that cater to their evolving lifestyles, the demand for connected living rooms is expected to remain strong, propelling the market towards remarkable growth in the coming years.

Regional Insights

In 2024, North America dominated the global market, driven by its well-advanced digitalization efforts and prominent market presence. The region's enthusiasm for OTT streaming services like Netflix, Hulu, Disney+, and Apple TV+ has drastically altered consumer viewing habits, fuelling a surge in demand for smart TVs, streaming devices, and sound systems. This shift has led to increased investment in connected living room products, including smart TVs, gaming consoles, and voice-controlled assistants, all designed to provide seamless access to high-quality content. The deployment of 5G technology in North America further accelerates the adoption of HD and 4K content, online gaming, and connected devices with minimal latency, significantly enhancing overall performance in this rapidly evolving space.

U.S. Connected Living Room Market Trends

The United States continues to lead the regional market in terms of revenue share in 2024, thanks to the widespread adoption and popularity of music and video streaming services. Leveraging the advancements in 5G infrastructure, these services have become an integral part of American entertainment habits. The proliferation of gaming consoles like PlayStation 5, Xbox, and Nintendo Switch has further solidified its position as a top form of entertainment, with cloud gaming services experiencing significant growth. This trend has led to a surge in demand for high-resolution smart screens, high-performance audio systems, and virtual reality/augmented reality devices among gamers. As a result, product manufacturers are capitalizing on this trend to create new products and services catering to the needs of enthusiasts. Another key market driver is the growing popularity of smart homes among American consumers. According to research by Parks Associates, published in April 2024, a substantial majority of households in the country have adopted smart home devices. The survey revealed that 45% of households had at least one smart device, while an impressive 18% had six or more such devices. This indicates a high level of awareness and adoption of technologically advanced products across households in the US.

Asia Pacific Connected Living Room Market Trends

The Asia Pacific region has witnessed an impressive growth in the connected living room market, accounting for a significant 39.1% of global revenue share in 2024. As regional populations continue to expand, coupled with advancements in modern housing projects and rising disposable incomes, smart home solutions have become increasingly popular among consumers. Countries such as India, China, and Japan are at the forefront of this trend, with individuals embracing devices like smart speakers, smart TVs, lighting systems, thermostats, and security cameras to create seamless, automated living spaces. The presence of regional and international manufacturers has also been on the rise, capitalizing on growing awareness among modern consumers. This influx of cutting-edge solutions is expected to further fuel the connected living room market in the Asia Pacific region. The emergence of streaming platforms has significantly driven demand for smart TVs and other connected devices, underscoring the importance of innovative products that cater to evolving consumer preferences.

In 2024, China dominated the regional market for connected living rooms, driven by government initiatives that emphasize smart cities and homes as part of its digital economy strategy. By offering incentives through policies and subsidies, the Chinese government has encouraged widespread adoption of IoT technologies, smart appliances, and home automation systems. According to Omdia, China is forecasted to capture 20-30% of global shipments for smart home devices by 2028, making it the largest market. This uptick in demand underscores growing consumer awareness of connected technologies within the country. Furthermore, the rapid rollout of 5G networks across major cities and regions has provided a solid foundation for high-speed and low-latency connectivity, which is essential for the smooth operation of smart household devices, including those in connected living rooms. The integration of 5G technology enhances the capabilities of these devices, enabling stable and seamless streaming, gaming, and remote work functionalities.

Middle East & Africa Connected Living Room Market Trends

The Middle East & Africa region is poised for substantial growth between 2025 and 2030, driven by urbanized economies with a technologically-savvy population. The UAE, Saudi Arabia, and South Africa stand out as key markets, boasting high demand for cutting-edge digital solutions. As these countries experience rapid development in modern homes featuring smart technologies, the market is primed for expansion. Urban centers, where space constraints often prevail, are driving consumer demand for efficient, multi-functional living room systems that deliver exceptional entertainment experiences. The region's high smartphone penetration rate further facilitates seamless control and management of smart devices remotely, propelling positive growth in the regional market.

The UAE has solidified its position as a leading player in the regional market for 2024, driven by government initiatives aimed at accelerating residential development through the seamless integration of smart technologies. This has led to an increased demand for premium smart home devices among affluent consumers, resulting in elevated living room experiences that seamlessly blend entertainment and smart home functionality. The widespread adoption of voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri is revolutionizing living rooms by transforming them into interactive, voice-controlled environments where convenience reigns supreme. With consumers gravitating towards hands-free control over their devices, this segment is witnessing significant traction. In cities like Dubai and Abu Dhabi, the real estate market is increasingly emphasizing smart homes that boast integrated smart living room solutions, providing residents with connected entertainment and home automation systems.

Key Connected Living Room Company Insights

Several prominent players are driving the growth of the global connected living room market, with key names including Apple, Samsung, and LG Electronics, who are consistently pushing the boundaries of innovation and design.

• Apple is a U.S.-based multinational technology organization specializing in providing consumers with consumer electronics, software, and online services. The company designs and manufactures a wide range of products, including smartphones, personal computers, tablets, and wearable devices. It distributes digital content and applications through platforms such as the App Store, Apple TV+, and Apple Music. Apple has developed various smart home solutions, including HomePod and HomePod Mini smart speakers and the Apple Home platform, which allows the configuration and control of smart appliances using Apple devices.

• Samsung Electronics is a South Korean consumer electronics and appliance company that manufactures televisions, smartphones, personal computers, semiconductors, and home appliances, among other types of equipment. Samsung SmartThings is the company's proprietary platform designed to connect, monitor, and control smart devices within a household through a single application. SmartThings can be used through smartphones to control devices, cast select applications on TV, and monitor and control the user's home. SmartThings on Samsung TV enhances the entertainment experience by controlling the TV and other smart devices, changing settings, and monitoring security cameras.

Recent Developments

• In January 2025, ASSA ABLOY announced the acquisition of Uhlmann & Zacher GmbH, a Germany-based supplier of access-control knobs and handles and their complementary software. The acquisition aims to strengthen ASSA ABLOY's market positioning and product offerings in Germany. Uhlmann & Zacher GmbH offers products including electronic locking cylinders, door handles and knobs, wall-mounted readers, OEM products, and furniture locks. The company caters to various sectors, including hospitals, private homes, offices, and industrial plants.

• In December 2024, Samsung announced the collaboration of its SmartThings platform with YouTube Music, allowing the former to effectively customize the Music Sync experience as per users' requirements. This partnership aims to provide options to users of YouTube Music Premium to synchronize the light of Philips Hue bulbs while listening to songs, creating customized ambiances such as 'Relax,' 'Party,' and 'Workout.' Samsung expects to partner with more companies in 2025 to improve the Music Sync experience further.

Connected Living Room Market Report Scope

Global Connected Living Room Market Report Segmentation

Our latest research offers a comprehensive outlook on the global connected living room market, projecting significant revenue growth across various segments from 2018 to 2030. The report provides in-depth analysis of industry trends, highlighting key drivers and opportunities at both regional and national levels. To facilitate a thorough understanding, our study categorizes the market into four distinct sub-segments: product, application, end-use, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Smart TVs & Streaming Devices

  • Gaming Consoles

  • Smart Speakers & Voice Assistants

  • Home Theater Systems & Soundbars

  • Smart Set-top Boxes (STBs)

  • Computers and Laptops

  • Smartphones and Tablets

  • Connected Security Systems

  • Connected Lighting

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • New Construction

  • Retrofit

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Home Entertainment & Media Streaming

  • Gaming & E-sports

  • Home Automation & Control

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East & Africa

    • Saudi Arabia

    • South Africa

    • UAE