In the ever-evolving world of streetwear, few brands have managed to capture the spirit of a city quite like Born X Raised. This Los Angeles-based label isn’t just about fashion—it's a cultural movement rooted in pride, identity, and storytelling. Through bold graphics, unapologetic messages, and community-driven releases, Born X Raised has solidified itself as a staple in both the local scene and the global streetwear industry.
Origins and Founders
Born X Raised was founded in 2013 by two friends, Chris “Spanto” Printup and Alex “2Tone” Erdmann. The pair, both natives of Los Angeles, wanted to create a brand that reflected the complexities of the city they loved—one marked by diversity, tension, culture, and history. Unlike many streetwear labels that focused on hype or abstract design, Born X Raised had a mission grounded in authenticity.
Spanto, in particular, brought a unique vision to the brand. Having grown up in Venice, California, during a time of rapid gentrification and cultural shifts, he felt a deep responsibility to preserve the identity of communities being displaced. His voice, often raw and emotional, became the pulse of the brand. Meanwhile, 2Tone contributed his creative eye and extensive experience in photography and design, forming a partnership that balanced heart with vision.
The Message Behind the Brand
At its core, Born X Raised is about representing the people who built Los Angeles. From the Chicano community to Black neighborhoods, the brand has always embraced the underrepresented, amplifying their voices through fashion. The clothing isn’t just about style; it's about resistance, respect, and resilience.
Many of the brand’s slogans—like “Gentrification is Genocide” or “On the Turf”—are direct commentaries on the real-world struggles of urban neighborhoods. These statements are more than just catchphrases; they’re rallying cries that speak to the displacement, cultural erasure, and class struggles happening in cities around the country.
Design Aesthetic
The visual language of Born X Raised is gritty, bold, and unmistakably LA. The designs are often inspired by gang culture, graffiti, lowrider art, and old-school tattoo fonts. While some may see this as controversial, for the brand, it’s a form of honoring heritage. Every piece tells a story—whether it's a reference to a neighborhood, a local landmark, or a political message.
The brand also plays heavily with typography and color schemes that reflect LA’s urban landscape. Blues, blacks, whites, and metallics dominate collections, often paired with oversized silhouettes that reflect West Coast style.
Collaborations and Cultural Impact
Born X Raised has built a reputation not only through its original collections but also through strategic collaborations. They’ve worked with major brands such as Nike, the Los Angeles Dodgers, and Converse. These collaborations have never felt forced; instead, they’re deeply intentional, often spotlighting local history or tying back to the brand’s central themes of heritage and authenticity.
One of the most iconic collaborations was with the Dodgers. For Spanto, who had deep roots in LA, being able to partner with the city’s most beloved sports team was more than a commercial move—it was personal. That drop sold out instantly and was worn proudly by celebrities, athletes, and everyday fans alike.
Culturally, Born X Raised has become more than a fashion brand. It’s been referenced in music, worn by artists like Kendrick Lamar and Schoolboy Q, and embraced by the skateboarding and tattoo communities. Its influence continues to grow as it stays true to its original values.
Challenges and Tragedy
In 2023, Born X Raised faced one of its most challenging moments. Co-founder Chris “Spanto” Printup passed away after a battle with cancer. His death was a huge loss not only to the brand but to the entire LA community. Spanto wasn’t just a designer—he was a storyteller, an activist, and a voice for those who often go unheard.
Following his passing, 2Tone and the Born X Raised team vowed to continue his legacy. They released tribute collections and continued community outreach efforts in Spanto’s name, ensuring that his vision lives on in every piece of clothing and every campaign.
Community Engagement
Born X Raised has always been community-first. From day one, they’ve organized food drives, supported youth programs, and given back to the neighborhoods that raised them. They understand that fashion, while powerful, is just one piece of the puzzle. Real change comes from action, and the brand has never shied away from being boots-on-the-ground.
Their pop-up shops and product drops are often tied to local events or celebrations, giving fans a deeper connection to the brand. Whether it's through a Fourth of July event in Venice or a block party in South Central, Born X Raised remains rooted in real relationships with real people.
Global Reach with Local Soul
Despite its hyper-local roots, Born X Raised has garnered global attention. Streetwear fans in Tokyo, London, and Paris wear the brand with pride, often drawn in by its raw aesthetic and powerful messaging. Yet even as it expands, the label never loses sight of its origins.
Every international move is carefully balanced with a sense of responsibility to the community that shaped it. Unlike brands that lose their identity once they hit mainstream success, Born X Raised doubles down on what made it great in the first place.
Legacy and Future
As Born X Raised moves forward, its mission remains clear: protect culture, uplift community, and tell the stories that matter. In an industry that often values trends over truth, Born X Raised stands out as a brand with substance. Its story is still being written—by those who wear it, by those who live in the neighborhoods it represents, and by the team that keeps pushing Spanto’s dream forward.
The legacy of Born X Raised is not just stitched into the clothing—it’s embedded in the hearts of the people who believe in its message. It is a testament to what happens when fashion meets purpose, and when identity becomes a canvas for revolution.
Conclusion
Born X Raised is more than a brand—it’s a movement. It represents the beauty and struggle of Los Angeles, the pride of being from somewhere, and the power of standing for something. In a world of fast fashion and fleeting trends, Born X Raised is a rare example of staying true to one's roots while still pushing the culture forward. As long as there are stories to tell and communities to represent, Born X Raised will remain a vital force in the world of streetwear and beyond.
Comments
0 comment