The Pakistani fashion industry has a well-deserved reputation for its environmental impact. From excessive water usage in cotton production to textile waste ending up in landfills, the industry's footprint is undeniable. But there's a growing movement – a sustainable fashion wave – that's aiming...

The Dawn of Dapper: Avocado's VisionIn the land where the Shalwar Kameez is not just apparel but a part of the cultural soul, Avocado has embarked on a journey. Our vision is to redefine this traditional attire for the modern Pakistani man, blending heritage...