Ready to Drink (RTD) Alcoholic Beverages Market is Predicted to Grow to be Worth USD 47.16 billion by 2029
Ready to Drink (RTD) Alcoholic Beverages Market is Predicted to Grow to be Worth USD 47.16 billion by 2029
Ready to Drink (RTD) Alcoholic Beverages Market is Predicted to Grow to be Worth USD 47.16 billion by 2029

Ready to Drink (RTD) Alcoholic Beverages Market is Predicted to Grow to be Worth USD 47.16 billion by 2029

The ready to drink (RTD) alcoholic beverages market was estimated to be worth USD 26.44 billion in 2021 and is predicted to grow to be worth USD 47.16 billion by 2029 at a CAGR of 7.50%. In response to the shifting dynamics of drinking tastes and behaviours of consumers throughout the world, the ready-to-drinks (RTDs) sector has experienced a number of significant changes. The substantial advancements in the demand for and marketing of beverage alcoholic beverages have, despite major criticism, earned them a respectable position in the RTDs sector.

Research analysis and insights covered in the large Scale Ready To Drink (RTD) Alcoholic Beverages Market report are very considerate for the businesses to make better decisions, to develop better strategies about production, ing, sales and promotion of a particular product and thereby extending their reach towards the success. With the use of outstanding practice models and excellent method of research to generate this report that aids businesses to uncover the greatest opportunities to prosper in the . While preparing this report, no stone is left unturned to consider public demands, competencies and the constant growth of the working industry, vibrant reporting, and high data protection services.

Global Ready to Drink (RTD) Alcoholic Beverages Market Dynamics


Growing popularity of low spirit beverages among the population especially in millennials 

The rising popularity of low-spirit and flavoured beverages among a growing number of young adults is a major driver of the alcoholic RTDs market. The growing popularity of healthy alcoholic drinks, particularly among millennials, is driving up demand for alcoholic RTDs. The growing proclivity of consumers for high strength to substitute hard liquors has fuelled demand significantly.

Innovation in marketing strategies and product endorsements

Customers’ changing lifestyles, increased demand for ready-to-drink premixes from youth, the growing importance of new and ethnic flavours, and innovative advancements in marketing and promotional activities all contribute to the global ready-to-drink alcoholic beverages market’s growth.

The penetration of e-commerce, low prices, easy access, and the introduction of natural and health-beneficial ingredient cocktails in ready-to-drink alcoholic beverages, growing investment in pubs and bars, and a variety of flavours available in ready-to-drink alcoholic beverages global market growth for this product.


Emerging economies provide numerous opportunities for ready-to-drink alcoholic beverages manufacturers to expand their operations. During the forecast period, the market for ready-to-drink premixes is expected to grow at an exponential rate. However, the Wine-based and Spirit-based RTDs will show the most robust growth in the market product category for Ready-to-drink premixes. Consumers’ desire for convenience is driving companies to expand their premixes business.
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COVID-19 Impact on Ready to Drink (RTD) Alcoholic Beverages Market

The COVID-19 outbreak has significantly impacted the market for ready-to-drink alcoholic beverages. Many countries’ governments do not include alcohol on their list of essential goods during a lockdown. All distribution channels have been closed. Pubs and clubs, which accounted for the majority of ready-to-drink alcoholic beverages sales, have also closed because social distancing has discouraged people from visiting such establishments.

Global Ready to Drink (RTD) Alcoholic Beverages Market Scope


  • Alcopop
  • Cocktail Pre-Mixes


  • Regular
  • Flavoured

Packaging type

  • Bottle
  • Can
  • Others

Distribution channel

  • Store based
  • Non-store based

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