Billboard advertising costs can vary significantly based on several factors, including location, size, visibility, and the duration of the campaign. It's essential to consider other advertising methods alongside billboards to effectively reach your target audience and achieve your marketing goals.
The Impact of the Pandemic on Advertising
The pandemic has greatly affected the advertising industry. Out-of-home (OOH) advertising, such as billboards, is not as effective as it once was. However, as the economy recovers and more people spend time outdoors, the demand and cost for billboard advertising are expected to rise. For smaller companies, billboards can be a prohibitively expensive form of advertising. This post explores alternative advertising strategies.
Billboards vs. In-hand Advertising
If you're searching for "billboard advertising near me," consider these reasons to look into in-hand advertising methods instead:
Targeted Reach: In-hand advertising methods are more targeted compared to billboards, allowing you to reach a specific audience more effectively.
Cost-Effectiveness: Advertising on billboards is seven times more expensive than in-hand advertising, making in-hand advertising a more budget-friendly option.
Engagement: People have a short attention span for billboard ads, whereas in-hand advertising provides a more memorable experience.
Re-evaluating Billboard Advertising Costs
With the end of the recession, many businesses are looking for cost-saving measures. Indoor advertising methods have proven to be just as effective as traditional outdoor methods and come at a lower cost. In-hand advertising is particularly advantageous for small businesses due to its affordability.
Why Billboards Aren't a COVID-Sensitive Approach
Billboard marketing requires high highway traffic to reach a large audience, which isn't ideal in a post-pandemic world. Here are some in-hand advertising methods replacing billboards:
Sanitizing Stations: Placed in public areas, these stations ensure frequent use and visibility.
Coffee Sleeve Marketing: Branded coffee sleeves are an effective way to disseminate your message.
Pizza Box Marketing: Advertising on pizza toppers sent to specific pizza restaurants can reach a broad audience.
Door Hanger Marketing: This method efficiently targets people as they return home.
Bar Coaster Advertising: With low production costs, bar coasters are an effective medium for conveying advertising messages.
Limitations of Shiny Ads
Many companies use truck billboards to promote their products, but this technique is often frowned upon. Digital mobile billboards, in particular, are problematic as they can be distracting. Overall, billboards are no longer a justified expense.
Build With Us
Instead of worrying about "billboard advertising near me," consider the shift to in-hand advertising. Adzze offers tailored solutions to meet your advertising needs.
In Conclusion
Billboard advertising is no longer appealing or effective. Instead of searching for local billboard advertising, switch to in-hand advertising and watch your company grow.
