IMARC Group, a leading market research company, has recently releases report titled “United States Probiotics Market Report by Ingredient (Bacteria, Yeast), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies/Drugstores, Specialty Stores, Online Stores, and Others), Application (Food and Beverages, Dietary Supplements, Animal Feed), Form (Dry, Liquid), and Region 2024-2032”. The study provides a detailed analysis of the industry, including the United States probiotics market trends, share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the United States Probiotics Market?

The United States probiotics market size is projected to exhibit a growth rate (CAGR) of 7.3% during 2024-2032. 

United States Probiotics Market Trends and Drivers:

The rising consumer acknowledgment of the health benefits related to probiotics as well as the growing popularity of health and wellness are the factors responsible for the growth of the United States probiotics market. Additionally, probiotics are live microorganisms that, when administered in adequate amounts, confer a health benefit on the host, primarily through digestive health support, which is fueling the market. Besides this, the rising prevalence of digestive ailments and a heightened focus on preventive healthcare have contributed to the expansion of the market. As a result, probiotics are increasingly incorporated into daily diets, not only through supplements but also via fortified foods and beverages such as yogurt, kefir, and kombucha, which are becoming mainstream in grocery stores across the country. 

Innovations in product formulation and delivery mechanisms are driving the United States probiotics market. In addition to this, advances in encapsulation technologies enhance the viability of probiotics through the gastrointestinal tract, increasing their efficacy and shelf life. Companies are also expanding the range of probiotic strains used in products, tailoring offerings to include specific benefits such as mood support or weight management, that appeal to niche consumer segments and are positively impacting the market. Furthermore, the evolving regulatory landscape, which supports clear labeling and marketing of health benefits, helps consumers make informed choices and is anticipated to drive the United States probiotics market over the forecasted period.

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United States Probiotics Market Report Segmentation:

The report is organized into distinct sections as follows:

By Ingredient:

• Bacteria
• Yeast 

By ingredient, the market is segmented into bacteria and yeast.

By Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacies/Drugstores
• Specialty Stores
• Online Stores
• Others

By distribution channel, the market is bifurcated into supermarkets and hypermarkets, pharmacies/drugstores, specialty stores, online stores, and others.

By Application:

• Food and Beverages
• Dietary Supplements
• Animal Feed

By application, the market is categorized into food and beverages, dietary supplements, and animal feed.

By Form:

• Dry
• Liquid

By form, the market is classified into dry and liquid.

Regional Insights:

• Northeast
• Midwest
• South
• West

Region wise, the market is divided into Northeast, Midwest, South and West.

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Other Key Points Covered in the Report:

• COVID-19 Impact
• Porters Five Forces Analysis
• Value Chain Analysis
• Strategic Recommendations

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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