Yoga Mat Market -Overview

The Yoga Mat Market size is anticipated to achieve a valuation of USD 11.78 Billion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 5.40% from 2022 to 2030. One of the key attributes of yoga mats is their role in maintaining stability for hands and feet during practice, thus preventing injuries. The escalating demand for fitness equipment and accessories is expected to propel market expansion. In 2021, the fitness equipment market reached an approximate value of USD 10 billion. Intense competition, driven by a significant number of regional and local players, is prompting manufacturers to prioritize product innovation and enhancement. To meet diverse consumer preferences, manufacturers have introduced yoga mats with various labels such as organic, non-toxic, phthalate-free, and eco-friendly.

The increased exposure to healthy standards of living is estimated to increase, and this is estimated to spur the yoga mat market share in the forecast period. The mushrooming number of yoga institutes in different regions is further likely to benefit the market for yoga mats in the forthcoming period.

Segmental Analysis 

The segmental study of the yoga mat market is conducted on the basis of type, end-user, distribution channel, and region. On the basis of type, the yoga mat market is segmented into rubber yoga mats, PVC yoga mats, cotton yoga mats, and TPE yoga mats. Based on the distribution channel, the yoga mat market is segmented into store-based, such as hypermarkets, specialty stores, and supermarkets, and non-store-based. Based on the region, the yoga mat market is segmented into Europe, Asia-Pacific, North America, and other prominent regions. Based on the end-user, the yoga mat market is split into adults and children.

Detailed Regional Analysis 

The regional study of the yoga mat market region is segmented into Europe, Asia Pacific, North America, and other prominent regions. The Asia Pacific yoga mat market held the principal market portion of the global market in the forecast period. As yoga was devised in India, the nation has an advanced number of practitioners. The intensifying incidence of lifestyle diseases has directed towards an emphasis on health and fitness and the implementation of yoga and meditation in the Asia Pacific regional market. This influence is projected to energize the evolution of the yoga mat market in the North American region during the forecast period. The European region has a significant customer base for yoga mats. Thus, the collective number of yoga studios and yoga buffs are motivating the evolution of the yoga mat market in the region. The European regional market is projected to register the peak CAGR throughout the forecast period. A rising emphasis on health and fitness in the region is inspiring the implementation of physical activity such as yoga, which is projected to lift the progress of the yoga mat market throughout the forecast period.

Competitive Analysis

The market is estimated to exhibit a resurgent phase of development in the impending period. The market is also foreseen to take significant strides to achieve major digital investments in areas such as AI engineering and distributed cloud. The unprecedented socioeconomic challenges are estimated to have a noticeable effect on the global market in the duration of the forecast period. The incorporation of digitalized processes in businesses is predicted to spur the market in the impending period. The organizations are likely to improve their response time and reaction to crisis considerably in the upcoming years regarding the current situation created by the global pandemic. The stimulating effect of analytics to business value is estimated to encourage innovation and more strategically plans in the forthcoming period. The impact of automation is estimated to trickle to virtually every area of business operations and fostering the development of the global market in the forecast years. The gradual growth in the bottom-line results is estimated to be conducive to the market players plans’ for the future.

Key Market Players

Lululemon Athletica Inc (Canada)

Adidas AG (Germany)

Sequential Brands Group Inc. (US)

Airex AG (Switzerland)

Fabrication Enterprises, Inc. (US)

Under Armour, Inc. (US)

Columbia Sportswear Company (US)

La Vie Boheme Yoga (US)

Manduka LLC (US)

Jade Yoga (US)

Hugger Mugger Yoga Products (US)

Liforme Ltd. (UK)

Barefoot Yoga Co. (US)

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