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Tag: CRM data

How can generative AI personalize B2B emails and landing pages at scale wit...

Personalization has always been theheart of effective B2B marketing—but achieving it at scale has long been achallenge.

What metrics should agencies use to measure success in AI-augmented lead ge...

As AI becomes central to modern lead generation, agencies can no longer relyon traditional metrics like clicks or impressions alone.

role does AI play in creating hyper-targeted content to reach “in-market” b...

In B2B marketing, relevance + timing =conversions. The biggest challenge isn’t just creating content—it’sdelivering the right content to buyers whoare actively...

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