Understand the needs, preferences, and problems of your target audience. Create detailed buyer personas to help guide your content creation.

Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-volume, low-competition keywords related to your topic.

Clearly define the goals of your website or application, such as increasing sales or generating leads.

Establish the goals and research questions you want to address in your analysis. This will guide your entire process and help you stay focused.

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Social media optimization (SMO) is the use of social media sites to manage and enhance an organization’s message and online presence.

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