Market Scope

Italy home gym equipment market size is expected to grow at a high CAGR of 4.80% to account for a higher market share value of USD 8.62 billion by the end of the forecasted period (2022-2030).

Major Boosters and Deterrents

Various Italy home gym equipment with different features as well as applications are now essential accessories for consumers in their daily workouts. The blossoming population of fitness-focused consumers worldwide, in line with the escalating cases of obesity add significantly to the industry value. Obesity is responsible for a series of health issues including sudden cardiac arrest, hypertension, hypotension, and diabetes. Consequently, people are trying to lose as much weight as possible, improve their blood circulation and bring down stress. The focus now is more on physical activities that can be carried out at home, thereby fostering the demand for cardiovascular training equipment, and strength training equipment.

Top brands are progressively emphasizing on developing equipment that provide comfort and convenience, while also addressing various targets spots to evoke faster results. These product innovation strategies adopted by these manufacturers will allow them to gain the upper hand, while resulting in massive industry growth in the future.

Online workout classes, especially on popular social media sites like Facebook, Instagram, and YouTube have sparked the interest of several consumers, compelling them buy different home gym equipment. These platforms provide the consumers with extensive knowledge about the latest equipment available in the global market. Plus, the huge prominence of various e-commerce channels that sell these products also push the business growth across the globe.

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Leading Contenders

Cybex International, Inc. (U.S.), Impulse (Qingdao) Health Tech Co., Ltd (China), Kettler (GB) Limited (U.K.), Fitness EM LLC. (the U.S.), Tunturi New Fitness B.V. (Netherlands), DHZ Fitness Group GmbH (Germany), Hammer Sport AG (Germany), HOIST Fitness Systems, Inc. (U.S.), Vectra Fitness Parts LLC. (the U.S.), True Fitness Technology, Inc. (U.S.), Amer Sports Oyj (Finland), Johnson Health Tech. Co., Ltd (U.S.), Technogym SpA (Italy), Nautilus, Inc. (U.S.), Icon Health & Fitness, Inc. (NordicTrack) (U.S.)

Market Segmentation

The global market, with respect to equipment type, caters to cardiovascular training equipment as well as strength training equipment.

Italy home gym equipment industry, in terms of distribution channels, covers store-based along with non-store-based.

Regional Study 

The Italy home gym equipment industry has been regionally dissected with respect to Asia Pacific/APAC, North America, Europe and also RoW/rest of the world.

With top-notch progress, the highest position in the global market has been secured by North America. The market has been garnering significant traction as a result of the huge burden of different lifestyle ailments, which has raised the importance of fitness as well as health among the people. This, in turn has led to higher adoption of Italy home gym equipment such as bikes and treadmills. It expected that the US market will make the most progress in the region, in view of the booming sales of strength training equipment, especially among the youth.

Another promising market belongs to Asia Pacific, where the sales of Italy home gym equipment have shot up notably over the years. APAC should continue to garner the fastest traction throughout the given period, given the expanding pool of health-conscious consumers. Sales have reached great heights in China, India, Australia, and Japan, in line with the strong government efforts to encourage physical activity among kids and adults alike. Renowned players based in the region offer a wide variety of offerings with application in different exercises. The mounting spending power of the consumers in light of the surging economic standards across the region will also boost the market’s growth trajectory in the future.

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