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Fortified Baby Food Market Value Chain Analysis, Leading Companies, Top Trends, Challenges and Business Opportunities

Fortified Baby Food Market Overview:

The global Fortified Baby Food Market is projected to grow with a significant growth rate of 8.89 % from 2020 to 2027 and reach a market value of USD 6.88 billion by the end of 2027.

Food is the basic source that provides energy to the human body. As health is the main concern of human beings, nutritious food intake is considered important. When it comes to the health of an infant baby, it cannot eat anything and everything. Special care is very necessary when feeding infants.  Fortified baby food is processed food in which nutrients are added to make it a complete meal for the infant.   Normally fortified baby food consists of nutrients like proteins, carbohydrates, fats, minerals, oils, and vitamins. Apart from easy digestion, these nutrients help in the growth and development of the child.  The basic reason behind manufacturing such products is to provide good health to the baby from an early age.  It is ensured that the nutrients are available in foods manufactured with initial stage formula, follow-up formula, and growing-up milk. The increase in working women and the stress faced by them affect their hormonal imbalance and sometimes result in insufficient lactation. Though this factor is very disturbing, it has contributed to the growth of the Fortified Baby Food Market.  Further, as the earning power has increased, people are not hesitating to spend more on children hence, this factor also contributes its share to the market growth.

Market Segmentation:

The fortified baby food market can be segmented based on type, distribution channel, and region.  The type of category can be further bifurcated into segments like dried baby food, milk formula, feedable baby food, etc.  According to the distribution channel category, the market is divided into segments like store-based and non-store based.  The store-based segment can be further categorized into convenience stores, retail stores, markets, supermarkets, hypermarkets, etc.  The regional category consists of segments like North America, Europe, Asia-Pacific, and the Rest of the World.

Regional Classification:

When the dominance of the above categories is analyzed, the Asia-Pacific segment in the regional category dominates the fortified baby food market as the fertility rate in this region is comparatively more than in other regions. In the type of category, the segment milk formula has the highest contribution to the market growth.  There are chances of growth in dried baby food soon.  According to the distribution channel category, the supermarkets and hypermarkets segments contribute maximum to the market growth.

Top Key Players:

Kraft Heinz Foods Company (US), Abbott Laboratories (US), Beech-Nut Nutrition Corporation (US), Deutsches Milchkontor GmbH (Germany), Danone S.A. (France), The Hain Celestial Group, Inc. (US), Reckitt Benckiser Group plc (UK), Nestlé S.A. (Switzerland), Bellamy’s Organic (Australia), and Hipp GmbH & Co. Vertrieb KG (Germany) The global Key Fortified Baby Food Market Players.

Industry News:

The global analysis of the fortified baby food market states that the market is expected to reach 6.88 billion US dollars at a CAGR of 8.89% by the end of 2027.  Some of the main players in this market are Abbot Laboratories, Kraft Heinz Foods Company, Reckitt Benckiser Group pic, Nestle S.A, etc. These players have made their contribution to the market development by introducing quality products. Though many factors result in the market growth, the strict government regulations concerning the manufacture of food products will be a big challenge for the market.  Further, the campaigns initiated by the government to promote breastfeeding to increase the health of the child also turn out to be a challenge to the market growth.  Though there is progress in all aspects, an complete awareness about fortified baby products is not there. A focus on this aspect may increase push the market towards growth.

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